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Dani Sheehan, Content Strategist
Making a splash on the expo floor!
By Dani Sheehan. Connection and innovation came to life in Las Vegas as OutdoorCoffeeShop™ made its trade show debut at the 2025 Pool, Spa, Patio and Deck Expo with a week full of inspiration, collaboration and community spirit. The 2025 International Pool, Spa, Patio and Decking Expo (PSP) was buzzing ...
Restore, protect and win: Your chance to score a free roof coating
By Dani Sheehan. Enter now for your chance to win and see why Ever-Silic HS is the silicone coating trusted by contractors nationwide. Looking for a reliable, high-performance coating to extend the life of your next roof restoration? Now’s your chance to experience the power of Ever-Silic HS, the silicone ...
Secure your spot in paradise
By Dani Sheehan. Progressive Materials is bringing back their unforgettable customer trip. Find out how to qualify before the approaching deadline. Progressive Materials (PM) is heading back to paradise, and there’s still time to join them! The November 15 deadline to qualify for PM’s 2026 customer trip is fast approaching, ...
Get a grip on safety and performance
By Dani Sheehan. Work faster and safer while providing homeowners with stronger protection when you use this APOC underlayment. In roofing, every layer matters. Underlayment is not only a secondary barrier against the elements, but it’s also a safety tool, a time-saver and a long-term investment in the integrity of ...
Designing the perfect path
By Dani Sheehan. Guide homeowners toward the right steppingstone walkway to harmonize personality and place. The proper garden path invites pause, guides curiosity and defines how people experience a space. For homeowners, a steppingstone walkway can become the most personal element in their landscape — the rhythm of the stones, ...
Protection beneath every roof
By Dani Sheehan. APOC’s next-generation synthetic underlayment helps build a stronger, more reliable roof system from the ground up. Beneath every shingle, tile or metal panel lies an underlayment – a critical secondary barrier that helps keep moisture out, boosts system performance and ensures long-term durability. In a recent episode ...
Empowering the future of women in construction
By Dani Sheehan. Industry professionals can go beyond the jobsite to make a lasting impact by supporting youth programs and fostering genuine human connections. For TRA Snow and Sun, empowering women and investing in the next generation fuels innovation, credibility and long-term growth. As Mindy Dahlquist, business development manager at ...
Be ready for any repair
By Dani Sheehan. From routine maintenance and emergency repairs to detailed work on a specialty system, stock your truck with these essentials. Whether it’s an emergency leak, detailing a silicone-coated roof or sealing penetrations in the rain, having the right repair materials in your truck makes all the difference. KARNAK ...
Top October articles: Safety, sustainability and a new Coffee Shop!
By Emma Peterson. Check out our shortlist of popular articles from October. Every month at The Coffee Shops™ is a busy one, but October took it to a new level! Not only did our incredible crew publish hundreds of articles across our existing sites (RoofersCoffeeShop, MetalCoffeeShop, CoatingsCoffeeShop and AskARoofer), we ...
How the industry turns slowdowns into strength
By Dani Sheehan. Build lasting businesses when you focus on improving quality, invest in training and foster meaningful relationships. Uncertainty isn’t new in the roofing industry – interest rates fluctuate, homeowner spending tightens and project timelines shift. Even as customers become cautious and competitors focus on cutting costs, periods of ...
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