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Dani Sheehan, Content Strategist
An acrylic system built to perform
By Dani Sheehan. Durable, dependable and designed with high-quality materials, these new products offer a cost-effective alternative to your customers without compromising quality. Progressive Materials (PM) has made a name for themselves through their commitment to quality materials and proven performance. With the launch of their All-Purpose Acrylic Roof Coatings, ...
Waterproofing pays off: Win bigger jobs and differentiate your business
By Dani Sheehan. Adding waterproofing to your offerings can help you upsell jobs, stand out from competitors and become a trusted partner with building owners and developers. Whether you specialize in residential or commercial projects, waterproofing is key to upselling projects and building trust with your property owners. In a ...
Myrtle Beach met the industry with connection, innovation and education
By Dani Sheehan. From tee times to tech talks, this year’s CRSMCA Roofing Expo and Annual Meeting brought the roofing community together for three days of learning, networking and inspiration. The Carolinas Roofing & Sheet Metal Contractors Associations (CRSMCA) held its roofing expo and annual meeting June 25-27, 2025, in ...
Beating the heat
By Dani Sheehan. Help your crew stay safe in extreme temperatures this summer. As summer temperatures rise, contractors face heightened risk of exposure, but with the right strategies, crews can continue working efficiently, safely and confidently no matter what the weather brings. Here’s what the experts from General Coatings Manufacturing ...
The synthetic roofing advantage
By Dani Sheehan. If you’re looking to offer a premium synthetic product, Brava checks all the boxes: beauty, performance, efficiency and support. Sitting down with homeowners today requires a more thorough discussion of materials than it used to. It can be challenging to navigate homeowners’ rising expectations, tighter timelines and ...
The marketing blueprint to help you succeed
By Dani Sheehan. Breaking into the metal roofing market just got easier with expert marketing from SOCIUS and business-building tools from Sherwin-Williams' MetalVue program. Getting into metal roofing or growing your existing business starts with quality installations, but you also need a steady flow of leads, a strong digital presence ...
Bringing innovative restoration solutions to Florida’s flat roofs
By Dani Sheehan. Fluid-applied systems offer a smart path forward to extend the life of a roof without a costly tear off. With record-breaking attendance at the 2025 Florida Roofing and Sheet Metal Contractors Association (FRSA) Annual Convention and Roofing Expo, roofing professionals gathered to explore the latest solutions for ...
Tools, training and technology for commercial contractors
By Dani Sheehan. IKO helps contractors keep up with evolving trends by offering full-system solutions, digital tools and hands-on training. As the commercial roofing industry continues to shift toward safer, more efficient systems, manufacturers are stepping up to provide support at every level. During an interview at the Canadian Roofing ...
Speed, strength and simplicity for commercial flat roof projects
By Dani Sheehan. See how FAR is reinventing roof restoration with fiber-infused, sprayable technology. Fluid Applied Roofing (FAR) stands out by cutting through complexity, reducing installation errors and making contractors’ jobs significantly easier. Sonny Arwood, CEO and founder of FAR, started his career on the roof, using his hands-on experience ...
Built for the jobsite, backed by experience
By Dani Sheehan. Van Mark tools last for decades, perform consistently and have evolved to meet the changing needs of roofing contractors. As Van Mark Products’ regional sales manager for the eastern U.S. and parts of Canada, Scott Totin works with sales reps, distributors and contractors to help them find ...
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