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Dani Sheehan, Content Strategist
Turn every knock into a lead
By Dani Sheehan. Get the inside scoop on one contractor’s experience maximizing leads with NomoHub. Canvassing is unpredictable. You might spot clear roof damage, but no one answers the door. What happens next? With NomoHub, that moment isn’t wasted. Instead, it becomes a trackable opportunity that reps can follow up ...
One platform, fewer headaches
By Dani Sheehan. If simplifying your tech stack and empowering your sales team sounds like a step in the right direction, it may be time to rethink how many tools you really need. Today’s roofing contractors rely on technology more than ever. But for many companies, the technology stack has ...
Supporting service contractors: The evolution of RepairBoss®
By Dani Sheehan. See how BITEC is strengthening contractor confidence through a growing lineup of durable repair solutions. As BITEC, Inc.® approaches its 40th anniversary in 2026, the company is marking the milestone with a renewed vision for the future. Under the leadership of President Joel Shealey and CEO David ...
Earn double points on repair products!
By Dani Sheehan. Stop by APOC’s booth at IRE to watch live demos, talk repairs and start earning double points on the products you already love and trust. Roof repairs are a constant on the job. For a limited time, APOC Contractor Pro Program Rewards members can earn double points ...
A brew-tiful opportunity to win!
By Dani Sheehan. General Coatings Manufacturing Corp wants to hear from you, and the coffee’s on them! Another year in roofing means long days, early mornings and plenty of lessons learned along the way. As the industry looks ahead to 2026, General Coatings Manufacturing Corp wants to hear directly from ...
The next evolution in inline sports surfaces
By Dani Sheehan. With heightened durability, sport-specific color options and weather-ready chemistry, Street Ice® helps contractors deliver results that hold up season after season. As demand grows for reliable, low-maintenance sports surfaces, contractors need coatings they can trust to perform under pressure. California Sports Surfaces has recently introduced Street Ice®, ...
Naturally stunning siding solutions
By Dani Sheehan. You’re already on the roof. Why not own the walls too? With your crew, your client base and your trusted reputation, adding LP® siding could be your easiest upsell yet. Helping your homeowners starts with understanding what it is they want. LP Building Solutions makes that simple ...
Inside a GAF training session with the NWIR Seattle Council
By Dani Sheehan. GAF recently hosted a hands-on training event offering attendees the opportunity to work with single-ply products and innovative equipment. The Coffee Shops™ crew members Brenda Littau and Caitlin Ieng recently joined the National Women in Roofing (NWIR) Seattle Council at the GAF Roofing Academy in Lakewood, Washington, ...
Celebrating coatings content from 2025!
By Dani Sheehan. From fluid-applied roofing to green roofs and cutting-edge estimating tools, 2025 was a year of innovation and education across the coatings industry. From industry-shaping insights to on-the-ground interviews at the biggest trade shows of the year, 2025 was full of standout stories across the roofing community. This ...
Building the next generation of roofers in Southern California
By Dani Sheehan. Through workforce development programs, RCASoCal is creating opportunity, elevating the profession and ensuring roofing has a strong future in the region. It’s no secret that the roofing industry has increasingly felt the strain of a shrinking workforce. Retirements are accelerating, fewer young people are entering the trades ...
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