Celebrating coatings content from 2025!

By Dani Sheehan. 

From fluid-applied roofing to green roofs and cutting-edge estimating tools, 2025 was a year of innovation and education across the coatings industry. 

From industry-shaping insights to on-the-ground interviews at the biggest trade shows of the year, 2025 was full of standout stories across the roofing community. This year’s top performers showcase innovation, education and the evolving priorities of contractors, manufacturers and building owners. Let’s take a look at the articles, podcasts, videos and social posts you loved most in 2025! 

Top articles 

The future is fluid applied by Dani Sheehan 

Our most-read article explores why fluid‑applied roofing systems are becoming an increasingly attractive option for contractors. With low costs of entry, strong margins and safer, simpler application methods compared to hot asphalt or torch-down roofing, the options have grown rapidly. What was once a niche 1-2% of the commercial roofing market has expanded to nearly 20%, embraced by companies of all sizes. Read the full article or listen to the full Coffee Conversations® to hear from industry experts firsthand!  

The value of training your team to identify roof issues by Will Lorenz 

Our top CCS Influencer response of 2025 highlights Will Lorenz, president of General Coatings Manufacturing Corp. In this practical, actionable breakdown, Will explains how sales teams can identify real restoration opportunities across roofs and building envelopes. From visual cues and diagnostic tools to communication strategies that build trust, his guidance helps contractors deliver stronger proposals and more credible solutions. You can listen to the full response below! 

Top podcasts 

CoatingsCast™: Gabe Goepfert - Spray Foam From 29,000 Feet 

The top CoatingsCast of the year takes a bird’s eye look at the spray foam industry. Gabe Goepfert from Everest Systems breaks down why ambitious, well-trained contractors are the true drivers of success for both foam and coating systems. He highlights the ongoing struggle to find qualified installers and emphasizes how associations like the Spray Polyurethane Foam Alliance (SPFA) help bridge gaps by offering essential training and connection.  

CoatingsTalk™: Green Roofs, Real Results

This top-viewed podcast episode focuses on the real-world impact of vegetated roofs. SOPREMA experts Angie Durham and John Parker walk listeners through the environmental and performance benefits of green roofing, from mitigating heat islands and improving air quality to protecting membranes and extending service life. If you’re interested in sustainability, building performance or long-term roof planning, this conversation is packed with valuable insight. 

Top YouTube 

Video - LIVE From World of Concrete 2025 with Tremco! 

In our most-watched video of the year, we joined Tremco at World of Concrete to discuss their continued focus on building envelope continuity. Steve Pearson, category manager for Tremco’s sealant division, highlights the critical role of expansion joints and introduces Tremco’s pre-compressed foam solution. Watch as Steve demonstrates how the product integrates moisture and vapor control while adapting to irregular substrates.  

Playlist - LIVE From World of Concrete 2025 

As the only trade show dedicated exclusively to commercial concrete and masonry, World of Concrete continues to set the bar for innovation and education. Our crew covered the show floor, capturing interviews with partners introducing new tools, technologies and techniques that are shaping the industry’s future. Explore the full playlist for in-depth, on-site insights! 

Top social media posts 

TikTok – Estimating Edge new estimating module

At World of Concrete 2025, this top-viewed TikTok video features Dave Chapman from Estimating Edge unveiling their first concrete-specific estimating module. Built in collaboration with contractors and fully cloud-based, the platform brings measurement and estimating into one integrated workflow. You can also check out the full booth interview to learn more about the company’s continued innovation. 

Reel – Building Envelope Olympics 

Don’t miss this roof coating demonstration from the 2025 Building Envelope Olympics, where over 100 roofing professionals competed across 13 events ranging from TPO and spray foam installation to IMP panels and coping cap work. Want the full story? Don’t miss our recap article for event highlights and results.