General Coatings Manufacturing Corp.

Finding Opportunity in Uncertainty

May 6, 2025 at 8:03 a.m.

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...