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General Coatings Manufacturing Corp.
Finding Opportunity in Uncertainty
In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
Navigating uncertainty with scalable roofing solutions
By Dani Sheehan. By offering flexible options – from preventative maintenance to high-performance restoration solutions – you can better serve your customers with a variety of budgets, timelines and goals. Roofing contractors are facing more cautious customers, tighter budgets and unpredictable timelines. But as Will Lorenz, president of General Coatings Manufacturing Corp, ...
Finding Opportunity in Uncertainty - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz from General Coatings and Todd Farr from EVERROOF. You can read the interview below or listen to the podcast. Intro: Hello, everyone. My name is Megan Ellsworth here at CoatingsCoffeeShop.com. I'm really excited because today we're talking ...
Finding opportunity in uncertainty
By Jesse Sanchez. Learn how roof coatings can help contractors thrive during unpredictable times. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with our Read, Listen, Watch® (RLW) initiative. Whether you want to read ...
Spray foam 101
By Emma Peterson. Understanding the basics of what spray foam roofing is and why it is so valuable. Spray foam (SPF) is a popular new construction or re-cover option in the roofing industry, for low-slope roofs. At its core, it creates a seamless, continuous insulation layer on top of a roof deck ...
Exploring industry innovations at World of Concrete
By Dani Sheehan. Learn about three innovative brands shaping the future of waterproofing, concrete repair and decorative flooring in the construction industry. For over 50 years, World of Concrete (WOC) has been the premier international trade show for the commercial concrete and masonry industries. Held annually at the Las Vegas Convention Center, ...
The value of training your team to identify roof issues
CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Understanding the ebb and flow of roofing
CCS Influencer Will Lorenz says managing your cash flow on a per project basis is important. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hey. Hello, everyone. Hi, Will, ...
Use your initial company goals to organize and strategize
CCS Influencer Will Lorenz suggests aligned yourselves first with the goals of the ownership of your business and then move down into each segment of the business. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to ...
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