Finding opportunity in uncertainty

By Jesse Sanchez.

Learn how roof coatings can help contractors thrive during unpredictable times.

RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with our Read, Listen, Watch® (RLW) initiative. Whether you want to read a transcript, listen to a podcast or watch a webinar, the Coffee Shop has made it possible for you to learn your way.   

In an upcoming RLW on May 14, 2025, at 11 a.m. PT/2 p.m. ET, Megan Ellsworth will meet with Will Lorenz of General Coatings and Todd Farr of EVERROOF to discuss a timely and relevant topic: how contractors can find opportunities in uncertain economic times. With markets facing disruption and customers growing more cautious about big investments, this webinar will explore how roof coatings and restoration work can create stability for both contractors and building owners.

This isn’t just another conversation — it’s a guide for contractors navigating a shifting economy. With a combined depth of industry experience, Will and Todd break down how economic unpredictability is changing the way people make decisions about roofing work. More importantly, they offer clear, actionable insights into how contractors can adapt. Roof restoration, preventive maintenance and honest communication aren't just buzzwords here, they’re business strategies.

General Coatings and EVERROOF are leaders in the roof coatings industry. Their work is rooted in innovation and contractor support, making them ideal voices to explain how coatings can help delay costly replacements, preserve existing roofs and build long-term trust with clients. When manufacturers partner closely with contractors, it creates a strong foundation for success, even in tough times.

Attendees will leave this RLW with a solid understanding of how to provide flexible options to customers, how to maintain steady work when full replacements are off the table and how to present themselves as reliable, skilled partners rather than just service providers.  

Join Megan Ellsworth, Will Lorenz and Todd Farr on May 14, 2025, to explore smart, resilient strategies for roofing contractors in a changing economy.

Register for this RLW and start learning how to turn uncertainty into opportunity!