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Greg Hlavaty - CCS Influencer
How fluid-applied systems are evolving into full membrane solutions
CCS Influencer Greg Hlavaty says coating systems can provide some key features, economy, sustainability and energy efficiency. Roof coatings and fluid applied systems have long been used as an alternate to a complete re-roof for multiple reasons. First, they can be more economical when budget constraints are a motivating force. They ...
The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers
Industry leaders share insights on the trends and challenges shaping the coatings industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®. On a monthly basis, Influencers contribute expert perspectives on the issues driving ...
Silicone is a tool, not a miracle
CCS Influencer Greg Hlavaty says silicone coatings are a wonderful technology when used properly, but they are not a "miracle in a bucket." A major impact to the coating and even the entire roofing industry is the improper and over use of silicone coatings. Silicone coating is a wonderful technology when ...
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Learn to see every roof as a restoration opportunity
CCS Influencer Greg Hlavaty says that you should start by assuming that all roofs are restoration opportunities and then work backwards, looking for reasons not to restore. I am going to start off by saying that in my 50 years of experience I have found that over 60% of reroofs have ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
1 year, 12 topics and 10 top influencer insights
By Emma Peterson. Let’s look back at the last year through the top articles from our amazing roofing influencers. 2024 has been quite the year! In 2023, we were excited to start the year with our new site and this year we are looking ahead at CoatingsCoffeeShops™ (CCS)’s second birthday. ...
There is no 'right' way to market
CCS Influencer Greg Hlavaty says new marketing avenues are great but so are the old. As a manufacturer we may have a different approach to marketing than a contractor. But everyone is piling on to electronic marketing. Social media, direct email campaigns, inline adds in online news outlets, we could go ...
Be ready to get the job done right the first time!
CCS Influencer Greg Hlavety says to come to every job site with all the equipment, clothing, tools and instructions needed to get a quality job done. First establish which specific liquid system is being used. Then contact the manufacturer of the products being used. Ask for all pertinent information that will ...
Finding a voice in the industry
CCS Influencer Greg Hlavaty says you should joining a local RCA for the network and community you will build there. It is important to be involved in your community, whether it is local, state or beyond. You will find that the payback is greater than the effort it takes to do ...
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