Heidi J. Ellsworth, President
Training builds the foundation for siding success
By Heidi J. Ellsworth. Education, industry partnerships and workforce development are helping contractors capitalize on growing opportunities beyond the roofline. Homeowners are increasingly looking for contractors who can provide complete exterior solutions and siding has become one of the fastest-growing opportunities for roofing companies seeking to expand their services. But ...
The real cost of AI in roofing isn't the software — It's the operating model
By Heidi J. Ellsworth. Why successful AI adoption depends on connecting technology to the way roofing companies work every day, long after implementation. Artificial intelligence (AI) is part of the roofing industry conversation and is not going away. It is important for contractors to engage in practical ways to use ...
Why investing in contractors matters more than ever
By Heidi J. Ellsworth. CertainTeed's Business Building Workshop demonstrates that relationships remain the foundation of roofing success. There are many industry events throughout the year, but every once in a while, you attend one that reminds you why you love this industry. That was exactly how I felt ...
The best AI strategy starts with a roofing problem, not a technology demo
By Heidi J. Ellsworth. Business leaders create more value from AI when they focus on solving measurable operational challenges before selecting tools or platforms. Artificial intelligence (AI) continues to dominate conversations across the roofing industry and for good reason. As new capabilities emerge at a rapid pace, many are looking ...
Top July articles: Mental health, global politics and market predictions
By Emma Peterson. Explore the articles that generated the most interest this month. In the last month, over 250 articles have been published on RoofersCoffeeShop.com. That’s a lot of reading to keep up with, especially for busy contractors who are going between the office and the field. To make it ...
NRCA Gold Circle Awards: Why recognition matters more than ever in the age of AI
By Heidi J. Ellsworth. Industry recognition creates credibility, strengthens marketing efforts and helps contractors stand out in a world where customers and AI tools are constantly searching for proof of expertise. Every day, roofing contractors complete exceptional projects, solve complex building challenges and develop innovative solutions for their customers. They invest ...
Cultivate’26 connects growers, landscapers and outdoor living professionals
By Heidi J. Ellsworth. Through education, innovation and relationships, Cultivate’26 showed how horticulture is shaping the future of outdoor living. When OutdoorCoffeeShop® traveled to Columbus, Ohio, for Cultivate’26, we knew we were heading into one of the biggest gatherings in horticulture. What we did not fully expect was how directly ...
Training that pays back: New grant opportunity helps metal building contractors invest in workforce development
By Heidi J. Ellsworth. Funding quality craftsmanship and building the future workforce. One of the biggest challenges facing the construction industry today is finding and developing skilled workers. For metal building contractors, investing in training is essential not only for workforce development but also for maintaining quality standards and meeting ...
An exclusive look above London: The roofing restoration of admiralty arch
By Heidi J. Ellsworth. Traditional slate craftsmanship and master leadwork are preserving one of Britain's most iconic landmarks for generations to come. For most visitors to London, Admiralty Arch is recognized as the grand ceremonial gateway linking Buckingham Palace to Trafalgar Square. For more than a century, the landmark has ...
Why staying connected to your industry association matters
By Heidi J. Ellsworth. Why industry associations matter more than ever in spray foam. The spray foam industry continues to gain momentum across North America, and if there is one lesson I've learned through decades of working with roofing, coatings and building envelope professionals, it is this: the companies that stay engaged ...
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