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Heidi J. Ellsworth, President
Housing market signals: Why roofing contractors need to watch home sales, rentals and housing trends
By Heidi J. Ellsworth. Understanding housing trends can help roofing contractors better prepare for what is coming next. One of the smartest things roofing contractors can do to better predict future business is to pay attention to what is happening in the housing market. While roofing often feels insulated from economic ...
Building movement and leakage: Why the Air Barrier Association of America (ABAA) is leading the conversation on enclosure performance
By Heidi J. Ellsworth. Join ABAA on May 28, 2026, to learn how structural movement can affect building performance and contribute to leaks. Building science continues to put a brighter spotlight on movement and the role it plays in enclosure performance. On May 28, 2026, at 1:00 p.m. EDT, the ...
Building movement and leakage: Why the Air Barrier Association of America (ABAA) is leading the conversation on enclosure performance
By Heidi J. Ellsworth. Join ABAA on May 28, 2026, to learn how structural movement can affect building performance and contribute to leaks. Building science continues to put a brighter spotlight on movement and the role it plays in enclosure performance. On May 28, 2026, at 1:00 p.m. EDT, the ...
NRCA continúa impulsando la industria de roofing mediante varias iniciativas
Por Heidi J. Ellsworth, traducido por Jessica Bravo. Comprendiendo actualizaciones clave y perspectivas sobre las iniciativas que están dando forma al futuro de la industria de roofing mientras me preparo para unirme a la junta directiva de la National Roofing Contractors Association en junio de 2026. Uno de los recursos más ...
NRCA continues to advance roofing through workforce, advocacy and safety initiatives
By Heidi J. Ellsworth. Understanding key updates and insights on the initiatives shaping the future of roofing as I prepare to join the NRCA board in June 2026. One of the most important resources we have in the roofing industry are our associations. They bring contractors, manufacturers, distributors and service providers ...
Protecting lives from the top down: Why roofing matters in healthcare facilities
By Heidi J. Ellsworth. In healthcare, roofing is not just about the physical buildings; it is about patient safety and uninterrupted care. Healthcare facilities are among the most demanding environments in construction. Hospitals, surgical centers and specialized care facilities operate around the clock with no tolerance for failure. While attention ...
Thomas Roofing and Supply builds a legacy through family, quality and community
By Heidi J. Ellsworth. At RoofersCoffeeShop®, we love highlighting roofing professionals who are helping strengthen their communities. Thomas Roofing and Supply is a great example of that. Across the roofing industry, family businesses continue to define what it means to serve communities with integrity and commitment. This month, RoofersCoffeeShop® is celebrating a ...
Local sheet metal shops on the rise: How demand for metal construction is reshaping fabrication
By Heidi J. Ellsworth. Regional fabricators are expanding as metal construction drives new opportunities. Across North America and beyond, local and regional sheet metal shops are seeing renewed growth as demand for metal construction continues to accelerate. From roofing and siding to architectural metal and building envelope systems, the increasing ...
Why roofing contractors must understand lightning protection
By Heidi J. Ellsworth. Protecting people, property and performance through proper coordination, education and certified expertise. Lightning protection is one of the most overlooked, yet critical components of the building envelope and roofing contractors are right in the middle of it. Every roof system, whether residential or commercial, plays a direct ...
Automation, craftsmanship and culture define the future of metal building manufacturing
By Heidi J. Ellsworth. Inside a visit to Schulte Building Systems with Sherwin-Williams showcasing innovation, people and performance. My recent visit to Schulte Building Systems alongside Sherwin-Williams offered a firsthand look at what happens when advanced manufacturing meets deep-rooted craftsmanship and an exceptional company culture. It was more than a plant tour; ...
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