Heidi J. Ellsworth, President

S1:E10 – Sherri Miles-Foley Shares What She’s Learned After Years of Leadership in the Roofing Industry

February 10, 2021 at 2:00 p.m.

By Colin Sheehan, RCS Reporter. Listen to this insightful podcast and learn about what it takes to have a successful roofing company - on the roof and in the office. In this episode of Stories From The Roof, RoofersCoffeeShop® partner, Heidi J. Ellsworth sits down with Sherri L. Miles-Foley ...

United Asphalts Roofing Industry Price Increases

Roofing Industry Experiencing Price Increases

February 7, 2021 at 10:00 a.m.

By Heidi J. Ellsworth, RCS Partner. COVID-19 continues to have long-term effect on economics of the roofing industry. Since the start of COVID-19 in the spring of 2020, the roofing industry has been affected on several fronts including building material price increases. Roofing companies are seeing increases around the country ...

Empowered Employees Equals Good Marketing

February 6, 2021 at 6:00 a.m.

By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...

S2:E10 Coffee Conversations - Gen Z Takeover - PODCAST TRANSCRIPTION

January 26, 2021 at 6:55 a.m.

Editor's note: The following is the transcript of an live interview with Xavier Carmona of Golden Group Roofing, Katya Khalimon of LTD Exteriors and Lexie Sutton of Cotney Consulting Group. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Good morning, welcome to Coffee Conversations. My name ...

S3:E7 Cleaning Metal Roofs has never been so Easy - PODCAST TRANSCRIPTION

January 19, 2021 at 6:50 a.m.

Editor's note: The following is the transcript of an live interview with Paul Watts of Watts Removal Products and Christian Zimprich of Sherwin Williams. You can read the interview below or listen to the podcast here. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes ...

Construction Solutions DOT Metals Continues Tradition of Excellence

DOT Metals Continues a Tradition of Excellence

January 15, 2021 at 6:00 a.m.

By Heidi J. Ellsworth, RCS Partner. Employees believe in the highest customer service experience. For more than 50 years, DOT Metals products have been trusted for quality and tested for strength. Well known for the strength of their metal products, the company is also known for a strong and thriving employee ...

S3:E6 Stories From the Roof - Greta Bajrami - PODCAST TRANSCRIPTION

January 12, 2021 at 7:15 a.m.

Editor's note: The following is the transcript of an interview with Greta Bajrami, CEO and founder of Golden Group Roofing.You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to Stories From the Roof with Roofers Coffee Shop. I'm Heidi Ellsworth, and I am a ...

S2:E9 Coffee Conversations - Celebrating 25 Years of the Roofing Alliance - PODCAST TRANSCRIPTION

January 7, 2021 at 11:41 a.m.

Editor's note: The following is the transcript of a Coffee Conversations with Kyle Thomas, Dave Lawlor and Bennett Judson of the Roofing Alliance. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Good morning, and welcome to the first Coffee Conversations of 2021. First of all, happy ...

Updating your Marketing Plan?

January 6, 2021 at 6:00 a.m.

RCS Influencer Heidi J. Ellsworth says that an updated marketing plan is more important than ever as we enter 2021. In 2018, Karen Edwards and I sat down and decided to share our experience in writing marketing plans in the form of a workbook. We have written close ...

Celebrating the Roofing Industry With 25 Years of Giving

January 5, 2021 at 2:46 p.m.

By Heidi J. Ellsworth, RCS Partner. RoofersCoffeeShop® is proud to be a sponsor of the Roofing Alliance’s 25th Anniversary! Throughout 2021, and especially in January, we are helping to throw a virtual party for the Roofing Alliance. Watch for articles, events like our upcoming Coffee Conversations and fun memories and ...