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Jenny Yu, Writer & Reporter
Telling the story of trades
By Jenny Yu. As a guest on the Fabrication Nation podcast, Heidi J. Ellsworth discusses industry media, metal construction growth and the importance of supporting the skilled trades. Heidi J. Ellsworth, CEO of The Coffee Shops™, recently joined the hosts of Fabrication Nation for an engaging conversation about the ...
Top February articles: Innovation, community and business boosters
By Emma Peterson. A look at what the industry has been talking about over the last month. As we enter into the lovely weather of springtime, outdoor professionals around the Northern Hemisphere are starting to prep for the busy warm season. As you and your crew prepare supplies and freshen ...
Choosing a roof to withstand hailstorms
By Jenny Yu. Class 4 roofs offer superior protection against large hail and other severe weather threats. Choosing a roof that can withstand hailstorms is a growing priority for homeowners in many parts of the United States, and DECRA Metal Roofing’s article “What’s the Best Type of Roof for ...
Delivering beauty, durability and long-term value
By Jenny Yu. New H&C innovations are designed to help contractors deliver efficient, profitable results. As demand grows for durable outdoor living spaces that don’t compromise on visual appeal, Sherwin-Williams is introducing new concrete coating solutions through its H&C brand to help contractors meet performance and profitability goals. The ...
Continuing a legacy of inclusive leadership
By Jenny Yu. Learn how leaders of the Roofing Alliance work together to embrace different perspectives while achieving common goals. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Greg Hudson, the newly elected president of the Roofing Alliance, and Alison LaValley, the executive director of the ...
Equipment rentals that save contractors time and energy
By Jenny Yu. Equipter’s drivable debris containers are available for rent and purchase across the United States. In this episode of Roofing Road Trips®, Karen Edwards spoke with Sam Beiler of Equipter and Phil Frid of Micro Rentals about how rental providers are spreading the word about ...
Adding dimension to design
By Jenny Yu. Western States Metal Roofing provides digital tools to help simplify visualization and accelerate projects. Western States Metal Roofing is making it easier for contractors to make their designs come to life. With its downloadable 3D Textures Library and E-Samples, the brand allows project teams to visualize ...
The real ROI for a customer relationship marketing system
By Jenny Yu. Unleash the power of connecting with your current customers through a system that works for you. gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system built specifically for home improvement contractors. ...
A bright future for the global roofing industry
By Jenny Yu. The International Federation for the Roofing Trade continues to foster craftsmanship, education and pride for roofers worldwide. During the Young Roofers Competition hosted by the International Federation of the Roofing Trade (IFD), industry leaders gathered to showcase skills, exchange knowledge and reinforce the value of roofing ...
ORCA Annual Conference returns with two days of education and networking
By Jenny Yu. Roofing professionals will gain insights from experts and connect with leading industry sponsors at the 2026 trade show. The 2026 ORCA Annual Conference and Trade Show is set for March 9–10, 2026 at the Hilton Garden Inn Edmond Conference Center in Edmond, Oklahoma, bringing roofing professionals ...
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