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Jenny Yu, Writer & Reporter
Contributing at a higher level
By Jenny Yu. Heidi J. Ellsworth has been elected as one of the new NRCA directors. Here at The Coffee Shops™, we are proud to share that our president and CEO, Heidi J. Ellsworth, has been elected as one of the new National Roofing Contractors Association (NRCA) directors. The ...
METALCON delivers on training, community impact and metal-focused education
By Jenny Yu. The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with ...
Manufacturer reps: More engaged than ever
By Jenny Yu. Two industry veterans discuss the evolving role of manufacturer representatives in today’s technological landscape. Manufacturer representatives have long served as a vital link between manufacturers, distributors and contractors. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Jim Rizzo of PermaBond and Randy ...
Setting the record straight on roof coatings
By Jenny Yu. Industry leaders explain why long-term success depends on treating coatings as a complete roofing system. In a recent CoatingsCoffeeShop® Coffee Conversations®, sponsored by H.B. Fuller, Megan Ellsworth spoke with Mike Kintop, senior product manager at H.B. Fuller, and Chelsea Oesch, marketing director for TRI-BUILT® at QXO, ...
Put your faith in a trusted commercial solar partner
By Jenny Yu. Good Faith Energy highlights roof inspections, ongoing maintenance and premium equipment to the success and longevity of a solar panel system. In a recent episode of the AskARoofer™ Podcast, Lauren White spoke with Mitch Sargent, senior commercial account executive at Good Faith Energy, about the expanding role ...
Final Orlando IBS sets the stage for big industry conversations
By Jenny Yu. From keynote presentations to in-depth Super Sessions, the event offers valuable takeaways for today’s builders. RoofersCoffeeShop® is heading to the National Association of Home Builders (NAHB)’s annual show, the 2026 International Builders’ Show (IBS) taking place from February 17-19, 2026. This year will be the last ...
Tending to the green industry through advocacy, education and connection
By Jenny Yu. The Texas Nursery and Landscape Association provides resources, events and training designed to help members thrive. The Texas Nursery and Landscape Association (TNLA) is Texas’s central hub for its green industry, bringing together landscape contractors, irrigation specialists, retail garden centers, grounds maintenance teams, growers, municipalities and ...
Start your engines: Get ready for the 2026 Carolinas Mid-Winter Roofing Expo
By Jenny Yu. Accelerate your business success at this year’s four-day event. The 2026 Carolinas Mid-Winter Roofing Expo returns to the Durham Convention Center in Durham, North Carolina, from February 16-19, 2026, bringing one of the Southeast’s largest regional roofing trade shows to contractors, manufacturers, suppliers and industry professionals. ...
Work like a farmer, lean in to adventure
By Jenny Yu. Renoworks’ values shape the way the company designs tools for efficiency and ease of use. In the highly competitive roofing industry, a company’s values often determine how that company stands out. In this episode of the Roofing Road Trips® podcast, Karen Edwards spoke with Brad Finck, ...
From factory to jobsite: The rise of U.S.-made porcelain pavers
By Jenny Yu. Landmark Ceramics is helping contractors adopt porcelain offerings through training and nationwide dealer support. At Equip Expo 2025, Landmark Ceramics showcased how American-made porcelain is reshaping the hardscape market. Andrew Patrizzi, regional sales manager for hardscape at Landmark Ceramics, explained how domestic manufacturing, dealer partnerships and ...
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