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Jesse Sanchez, Writer
Hands-on training strengthens installation confidence
By Jesse Sanchez. Field-based education helps contractors improve accuracy, efficiency and overall system understanding. As labor shortages persist and roofing systems grow more complex, contractors are placing greater value on training that delivers accurate, efficient results. At the Roofing Contractors Association of Washington (RCAW) regional trade show, VELUX® represented that ...
Why roofing color is the first exterior decision homeowners make
By Jesse Sanchez. Learn how roofing colors are shaping coordinated exterior choices and contractor consultations for 2026. Deciding on the color of a home’s roof is becoming the starting point for exterior design decisions as contractors and homeowners plan for 2026. This shift is reflected in how Attic Breeze is ...
Why purlins and subpurlins matter in metal retrofit design
By Jesse Sanchez. Understanding framing, load paths and real-world testing helps ensure your project is a code-compliant and durable metal-over-metal retrofit. When an existing metal roof reaches the end of its service life, retrofitting is often the easiest, least invasive and most cost-effective replacement strategy. Companies such as Roof Hugger ...
Choosing the right metal roof
By Jesse Sanchez. Learn how metal roofing types compare in durability, cost and design to make a confident, long-term investment in your home. Metal roofing has moved well beyond its association with barns and industrial buildings, emerging as a versatile option for residential homes. Companies like Mountaintop Metal Roofing highlight ...
Whole-home resilience takes center stage at IBS
By Jesse Sanchez. Learn how integrated roofing, siding and solar solutions help contractors deliver durability, energy efficiency and design flexibility. At the International Builders’ Show (IBS) in Orlando, Florida, resilience emerged as a defining theme across the show floor. As contractors respond to more severe weather, rising homeowner expectations and ...
The post-winter protection playbook
By Jesse Sanchez. An upcoming OutdoorTalk™ will provide contractors with a practical, field-ready approach to restoring and protecting outdoor masonry after winter. In an upcoming OutdoorTalk™, Karol Weyman sits down with Scott Higginbotham of Stain-Proof by Dry-Treat to examine how winter conditions impact masonry surfaces and what contractors can do ...
The Coffee Shops™ welcome Fox and Partners!
By Jesse Sanchez. This outsourced accounting firm is helping contractors gain financial clarity and scale their businesses. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome Fox ...
Skylights evolve with automation and daylighting demand
By Jesse Sanchez. Industry leaders discuss how daylighting, ventilation and smart skylight technology are reshaping roofing opportunities. Demand for daylighting solutions is expanding across both commercial and residential construction as building owners prioritize healthier indoor environments and improved energy performance. At the International Roofing Expo (IRE) in Las Vegas, leaders ...
New color options expand design possibilities for asphalt shingles
By Jesse Sanchez. Learn how a new color collection and proven technologies give homeowners and contractors more design flexibility with Timberline HDZ® shingles. The Timberline HDZ® shingle continues to anchor the GAF residential roofing portfolio as its best-selling product, reflecting the company’s ongoing emphasis on both visual design and ...
CRA show drives record turnout and industry momentum
By Jesse Sanchez. Learn how the event delivered strong networking, education and business opportunities for roofing professionals. The Colorado Roofing Association (CRA) show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year’s show was ...
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