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Jesse Sanchez, Writer
Valuing culture over commission
By Jesse Sanchez. Learn how this roofing company stays grounded in culture, values and a long-term view of success in an ever-changing industry. When asked about the biggest force driving Sutter Roofing’s longevity, Brad Sutter, owner of Sutter Roofing didn’t hesitate; it’s people. “Having a capable staff is the ...
Spring checklist prepares commercial roofs for rain
By Jesse Sanchez. A proactive spring inspection checklist can help building owners manage rainfall risks, protect their assets and avoid disruptions. As spring approaches, rainfall becomes a defining test for commercial roofing systems emerging from winter. The transition between seasons offers an important opportunity for building owners and facility managers ...
Why AI will support roofers rather than replace them
By Jesse Sanchez. Industry leaders say artificial intelligence enhances safety, efficiency and communication while leaving hands-on roofing work firmly in human hands. Labor Central is pushing back against one of the most persistent concerns surrounding artificial intelligence in roofing: the fear that technology will replace skilled tradespeople. In this episode ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
Built to last: Why certified installation programs matter now more than ever
By Jesse Sanchez. Proper installation is the frontline defense against roofing failure and this brand is raising the bar. In the roofing world, flashy products often grab attention, but long-term performance comes down to one critical factor: installation. That’s where Brava Roof Tile is shifting the industry conversation. In this ...
Honoring leadership, craftsmanship and family legacy
By Jesse Sanchez. From lifetime service to architectural sheet metal excellence, MRCA’s 2025 awards highlighted the people and companies strengthening the roofing industry. The Midwest Roofing Contractors Association (MRCA) used its 2025 awards program to recognize how individuals with a dedication to leadership, craftsmanship and a commitment to long-term service ...
The Coffee Shops™ welcome Flash Weather AI!
By Jesse Sanchez. Flash Weather AI delivers weather intelligence never seen before, helping outdoor industries make faster and safer operational decisions The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings, and outdoor living are ...
PPE expands comfort, safety and performance
By Jesse Sanchez. A growing lineup of women-designed high-visibility and protective workwear represents how fit function and compliance are converging across demanding job sites. As demand continues to grow for personal protective equipment designed specifically for women, Wryker Construction Supply is spotlighting a range of high-visibility and protective apparel that ...
Where service work makes a difference
By Jesse Sanchez. On a job site, the difference between chaos and control is rarely the crew producing the work, but the process behind what they’re doing. Most service departments don’t fail in a single moment. They slowly unravel. Follow-ups start slipping. Tickets get closed without full documentation. Invoices trail ...
A helpful checklist for guiding homeowners through roof care
By Jesse Sanchez. Seasonal guidance explains roof and gutter inspections, maintenance priorities and warning signs for Pacific Northwest homeowners. Life in the Pacific Northwest brings persistent rain, heavy vegetation and long periods of shade that place steady pressure on residential roofing systems. To help homeowners stay ahead of moisture-related damage, ...
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