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Melissa Chapman - RCS Influencer
Building a company that lives beyond you
RCS Influencer Melissa Chapman says that the ultimate mark of leadership isn’t how well your business runs when you’re there – it’s how well it runs when you’re not. Succession planning isn’t exactly the hot topic at most roofing roundtables. Most contractors would rather talk about production schedules or material costs ...
How contractors can compete when the corporate players start buying everyone up
RCS Influencer Melissa Chapman says being small does not mean being weak. It seems like every month another local contractor is getting absorbed by a big regional or national company. These new corporate players bring larger crews, more equipment and marketing budgets you will never match dollar for dollar. At first, ...
Go from stuck to scalable
RCS Influencer Melissa Chapman says contractors who scale successfully are the ones who stop treating growth as a hope and start treating it as a strategy. Hitting a growth plateau is a common but fixable challenge for roofing contractors. The key to breaking through is shifting from “doing the work” to ...
Make social media work for you
RCS Influencer Melissa Chapman says that in today’s competitive market, social media is no longer optional; it’s essential. For roofing professionals, it's one of the most cost-effective and impactful ways to build brand awareness, attract new clients and foster trust within your local community. But how do you make it work ...
5 tips for effectively managing your time as a business owner
RCS Influencer Melissa Chapman says that managing your time and empowering the right team members is key to scaling your business. For many roofing contractors, the daily grind is all-consuming — estimating jobs, managing crews, answering customer calls and chasing materials. But if your vision includes scaling your company, increasing ...
3 critical stages of hiring subcontractors
RCS Influencer Melissa Chapman says when you invest in training, clarity and consistent management, the best subcontractors rise to meet your standards. Subcontractors can make or break your roofing jobs. To protect your reputation, deliver consistently high-quality work and scale with confidence, here are the best practices across three critical stages: ...
Preparing for weather-related disasters as a roofer
RCS Influencer Melissa Chapman says that adopting a proactive approach can ensure contractors are always ready to respond when disasters hit. Weather-related disasters can create a surge in demand for contractors as communities seek rapid recovery and rebuilding. To effectively respond while maintaining operational stability, contractors must proactively prepare and establish ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
10 goals for 2025
RCS Influencer Melissa Chapman says utilizing these communication strategies can help you meet your goals. How are you communicating with the people within your company to make sure the work they are doing is aligned with your company goals for 2025? Because clear, consistent and intentional communication is at the ...
How to bridge communication gaps in roofing companies
By Jesse Sanchez. Helping roofing companies break down internal silos through improved communication, boosting efficiency and morale. In the recent episode of Roofing Road Trips®, host Heidi J. Ellsworth discusses the challenges of bridging departmental communication gaps with Melissa Chapman and Monica Vornbrock, co-founders of The GLO Group. Their organization, ...
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