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Beyond the Surface: The Path to Coating Success

December 15, 2025 at 1:59 p.m.

In this CoatingsCoffeeShop® Coffee Conversations, sponsored by H.B. Fuller, Megan Ellsworth visits with thought leaders in the industry to take a hard look at the misconceptions and missed opportunities shaping today’s roof coating market. They break down why long-term success depends less on the topcoat and more on the system ...

This is Roofing School!

August 9, 2024 at 12:32 p.m.

Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...