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Will Lorenz - RCS & CCS Influencer
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Top 10 expert articles of 2025!
By Jenny Yu. This year, our AAR Experts shared many useful insights to help property owners take care of their investments. 2025 was a busy year for homeowners, building owners and roofers alike! To address the most pressing concerns of our audience, our team of AskARoofer Experts submitted responses ...
Save money through proactive roof care
AAR Expert Will Lorenz explains that reroofing is more cost effective if you act early. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or listen to the recording. Alex Tolle: Hello, I'm Alex Tolle with RoofersCoffeeShop and ...
Tackling tax code with Will Lorenz
By Emma Peterson. Diving into the changes made to Section 179 as outlined in the Internal Revenue Service’s Publication 946. In 2024, the Internal Revenue Service (IRS) published a document (946) titled “How To Depreciate Property.” The publication is important to note as it has a direct impact on roofing ...
Keeping crews productive year-round with roof restoration
By Dani Sheehan. Roof restoration systems let you extend your season, keep your business active and build momentum during colder months. When temperatures drop and the days get shorter, many roofing crews slow down or shut down completely. But for contractors who specialize in roof restorations, winter can actually be ...
A new generation of buildings
By Dani Sheehan. From performance to profit, see why SPF roofing is the smart choice for meeting the demands of modern data centers. Driven by artificial intelligence (AI), cloud computing and the increasing need for secure digital storage, data centers are rising in cities and small towns across the U.S. ...
Navigating the different types of warranties
AskARoofer Expert Will Lorenz says the key to a successful roof is starting with certified contractors, approved materials and a solid warranty plan to ensure a watertight installation. Editor's note: The following is a transcript of a conversation between Alex Tolle and Will Lorenz of Western Colloid. You can Read the ...
Keeping everyone on the same page
CCS Influencer Will Lorenz says weekly meetings, are very important in combination with active communication. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Dani Sheehan: Hi, I'm Dani Sheehan ...
What you need to know about tariffs and government policy
By Dani Sheehan. With changes happening every day, learn from industry experts to understand the policies, prices and pressures shaping roofing this season. From material price hikes to supply chain slowdowns, federal tariffs and trade negotiations are quietly reshaping the roofing industry. In a recent Coffee Conversations®, made possible by supporters like ...
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