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Will Lorenz - CCS Influencer
Take care of your roof with consistent inspections
AAR Expert Will Lorenz says proactive maintenance is key for commercial roof performance. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm Alex Tolle ...
Celebrating coatings content from 2025!
By Dani Sheehan. From fluid-applied roofing to green roofs and cutting-edge estimating tools, 2025 was a year of innovation and education across the coatings industry. From industry-shaping insights to on-the-ground interviews at the biggest trade shows of the year, 2025 was full of standout stories across the roofing community. This ...
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Top 10 expert articles of 2025!
By Jenny Yu. This year, our AAR Experts shared many useful insights to help property owners take care of their investments. 2025 was a busy year for homeowners, building owners and roofers alike! To address the most pressing concerns of our audience, our team of AskARoofer Experts submitted responses ...
Save money through proactive roof care
AAR Expert Will Lorenz explains that reroofing is more cost effective if you act early. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or listen to the recording. Alex Tolle: Hello, I'm Alex Tolle with RoofersCoffeeShop and ...
Tackling tax code with Will Lorenz
By Emma Peterson. Diving into the changes made to Section 179 as outlined in the Internal Revenue Service’s Publication 946. In 2024, the Internal Revenue Service (IRS) published a document (946) titled “How To Depreciate Property.” The publication is important to note as it has a direct impact on roofing ...
Keeping crews productive year-round with roof restoration
By Dani Sheehan. Roof restoration systems let you extend your season, keep your business active and build momentum during colder months. When temperatures drop and the days get shorter, many roofing crews slow down or shut down completely. But for contractors who specialize in roof restorations, winter can actually be ...
A new generation of buildings
By Dani Sheehan. From performance to profit, see why SPF roofing is the smart choice for meeting the demands of modern data centers. Driven by artificial intelligence (AI), cloud computing and the increasing need for secure digital storage, data centers are rising in cities and small towns across the U.S. ...
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