Considerations When Adding New Product Lines

As roofing contractors seek new ways to drive growth and profitability, many are exploring the addition of complementary product lines such as windows, doors, siding and decks. But diversification isn’t as simple as adding a new SKU. It requires the right strategy, systems and culture to succeed. In this fast-paced, one-hour session, you will learn the critical considerations before expanding your offerings. You’ll learn how to evaluate market demand, leverage your brand equity, assess operational readiness and ensure your financial model supports scalable growth. Discover the most common pitfalls contractors face when diversifying—and how to avoid them—so you can make smart, strategic decisions that fuel long-term success.

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