BITEC® consolidates coatings under the Storm Breaker™ brand

By integrating existing coatings under the Storm Breaker name, BITEC plans to streamline inventory and plant operations to stay laser-focused on synergistic sales.

BITEC, Inc. recently announced the consolidation of its roof coatings lines under the Storm Breaker™ brand, with the intention of promoting its extensive selection of silicone, SEBS, acrylic and urethane coatings under the Storm Breaker name. The popular tradename was acquired through the company’s acquisition of the Viking Products Group earlier this year. BITEC will continue to promote its two aluminized coatings under the MAC™ brand and its line of adhesives under the PMA brand. 

Joel Shealey, president of BITEC, explains, “The Storm Breaker brand has gained wide recognition in the coatings market for its versatility and performance as a restoration coating. By integrating many of our existing coatings under the Storm Breaker name, we expect not only to streamline inventory and plant operations, but more importantly, to reduce market confusion and keep our sales force laser-focused on synergistic sales.”

According to Shane Millwood, BITEC’s vice president of sales, “The sales force is excited to be able to bring to the market a multitude of solutions for a variety of roofing situations under the widely respected Storm Breaker brand.”

About BITEC

BITEC, Inc. is a leading manufacturer and distributor of some of the industry’s highest-quality solutions for low-slope roofs in North America, including APP, SBS, PVC, KEE and a wide selection of coatings and ancillary products. For more information, visit https://bi-tec.com/ or call 800.535.8597.