Building a culture where people know they matter

By Heidi J. Ellsworth.

Why every contractor should nominate an employee for the Roofing Alliance MVP Awards.

Every year our industry talks about labor shortages. We discuss recruiting, training, wages and benefits, all of which are incredibly important. But after sitting in the audience at the Roofing Alliance Most Valuable Player Awards during the International Roofing Expo (IRE) this past year, I was reminded that one of the most powerful tools we have for retaining great employees isn’t a new program or a bigger paycheck. It is simply making people feel valued. 

As I watched the awards ceremony unfold, I found myself looking around the room as much as I watched the stage. Families were beaming with pride. Company owners were smiling ear to ear. Coworkers were cheering for one another. It wasn’t just another awards presentation. It was a celebration of the people who quietly make our industry stronger every single day. 

The roofing industry has always been built on hardworking individuals who show up before sunrise, solve problems when no one else can and take pride in doing the job right. They lead crews, mentor younger workers, protect their teammates and represent their companies with professionalism. Most of them never ask for recognition. In fact, many would probably rather avoid the spotlight altogether. That is exactly why the Roofing Alliance MVP Awards are so special. They shine a light on the people who rarely seek it but deserve it more than anyone. 

As contractors, we spend a great deal of time talking about company culture. We know it matters because today’s workforce has choices. Skilled employees want more than a paycheck. They want to work somewhere they feel respected, appreciated and connected to a team. They want to know that their contributions matter and that someone notices the effort they put in every day. Recognition is one of the simplest ways to build that kind of culture, yet it is often overlooked. 

Watching the MVP Awards made that crystal clear. Every person recognized on that stage represented much more than individual achievement. They represented companies that took the time to tell their employees, “You matter.” That message resonates far beyond one evening at the International Roofing Expo. It comes back to the office, the warehouse and the jobsite. It becomes part of the company’s story and reinforces the kind of culture every contractor hopes to build. 

One of the most memorable moments of the evening was watching the team from Wagner Roofing, who sat in front of our table, celebrate as foreman Ariel Lemus was recognized for Outstanding Performance and Leadership. You could feel the pride coming from everyone who was there to support him. After more than two decades with Wagner Roofing, Ariel has become known not only for his exceptional craftsmanship but also for mentoring the next generation of sheet metal roofers. It was obvious that his company wasn’t simply celebrating an employee. It was a celebration of someone who has helped shape their culture for years. 

Another inspiring story was Kenny Rodriguez, warehouse foreman for OMG Building Products, who received the Outstanding Community Involvement Award. Kenny’s leadership extends well beyond the workplace. Along with mentoring coworkers and helping drive operational excellence, he serves as a pastor and volunteers throughout his community. His story reminded everyone in the room that great employees don’t stop making a difference when they leave work each day. 

The evening culminated with the announcement of the Best of the Best Award, presented to Armando Landeros Solis, superintendent for Commercial Roofers Inc. After 25 years with the company, Armando has worked his way from apprentice to one of the organization’s most respected leaders. His humility, enthusiasm, commitment to mentoring his crew and dedication to both his company and his community made him a perfect example of what the MVP program represents. Watching his coworkers celebrate his accomplishment was every bit as inspiring as seeing him accept the award. 

As I left the ceremony, I couldn’t stop thinking about what those moments mean back at each of these companies. Imagine being the employee who returns home after receiving one of the roofing industry’s highest honors. Imagine the pride your coworkers feel knowing one of their own was recognized on a national stage. Those experiences strengthen culture in ways that no employee handbook or mission statement ever could. 

The Roofing Alliance is now accepting nominations for its next class of Most Valuable Player Awards, and I sincerely hope contractors across the industry take advantage of the opportunity. We all have exceptional people working within our organizations whose stories deserve to be told. Think about the individual everyone depends on, the person who mentors new employees, keeps the crew motivated and quietly leads by example. Taking the time to nominate them may be one of the most meaningful investments you make in your culture all year. 

Nominate someone today.