By Cotney Consulting Group.
Every roofing contractor has lived this scenario: jobs stacking up, crews stretched thin and everyone from the field to the front office feeling like they're playing a never-ending game of Whac-A-Mole.
It's not a labor shortage. It's not bad weather. It's not the client's fault. It's a workforce planning problem.
If your field crews are bouncing between jobs, waiting on materials or scrambling to meet deadlines, it's time to stop managing your schedule reactively and start building a real crew planning system that keeps jobs on track, crews productive and your office team sane.
Here's the truth: most scheduling issues don't start the week of the job; they start weeks before the planning phase.
The mistakes usually look like this:
So, jobs overlap. Crews are moved too early. Other jobs stall. And margins quietly bleed away.
Let's fix that.
You're already behind if you only plan labor one week at a time.
A three-week lookahead forces you to:
Build a simple board or spreadsheet showing each foreperson and job for the next three weeks. Review it in your Monday huddle or ops meeting — and update it daily as changes happen.
No one knows job durations better than your forepersons and superintendents. Yet too often, they're told where to go, not asked what's realistic.
Build feedback loops into your process:
When the field has a say, your plan has a chance.
Sales teams want to fill the pipeline. But if what's sold can't be installed, your backlog becomes a bottleneck and your brand takes the hit.
Create a straightforward system that:
This is how you prevent overpromising and underdelivering.
Weather, delays and surprises happen. Great contractors plan for them.
The schedule shouldn't fall apart every time it rains. Resilience beats rigidity.
You don't need an expensive platform to plan the workforce. Some of the best-run contractors use:
The tool doesn't matter if no one updates it. Choose something simple, visible and owned by the right person typically your production manager or operations lead.
One of the worst habits in workforce management is pulling a crew mid-job to start something new.
Unless it's an emergency, don't break the momentum. Finishing one job on time is better than starting two and finishing both late.
Crew scheduling will never be perfect. But if your plan changes daily, your field leaders are frustrated and your jobs run late, it's time to stop winging it.
A smoother workforce plan isn't about micromanagement. It's about:
The result? Jobs stay on track. Margins stay intact. Crews work with less stress. And your clients notice the difference.
In roofing, as in construction, the plan drives the pace, and the pace determines the profit.
Learn more about Cotney Consulting Group in their Coffee Shop Directory or visit www.cotneyconsulting.com.
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