Faster measurements are reshaping how roof coating pros win jobs

By Jesse Sanchez. 

AI-powered tools give contractors quicker data, cleaner estimates and a stronger first impression with building owners who expect answers fast. 

Speed has always mattered in the coatings world, where contractors race to inspect aging rooftops, qualify prospects and get restoration pricing in front of decision makers before a competitor steps in. With Instant Roofer’s Instant Measure Reports and website-ready roofing calculator, that process is getting faster and more accurate, giving coatings contractors an edge in qualifying and closing the right projects. 

Instant Roofer set out to remove the long-standing bottleneck that slows early-stage conversations: waiting on measurements. The company’s Instant Measure Reports and calculator are built on the same principle. Measuring should push a deal forward. It should not be the thing that holds it up. Founder Jeffrey Berzolla captures that focus clearly, noting that the company’s “measuring tech is AI powered and it is constantly changing.” That engine now supports the sales tools coating contractors rely on, and the online features building owners see when they explore their options. 

That AI engine continues to refine itself. Jeff explained that the system expanded from four sources of data that powered their models to over two dozen, feeding a constantly improving measuring process. When any roof component hits the accuracy threshold the company expects, it goes straight into the contractor interface. Updates arrive often, with Jeff sharing that “we release at least one model a month” and sometimes two or three. 

For coatings professionals, the biggest advantage shows up in response time. Instant Measure Reports convert an address into a detailed roof snapshot in about 10 seconds. Traditional methods still seen across the industry can take an hour to a full day and often cost between $18 and $120 per report. When a building owner is gathering bids or comparing restoration to replacement, contractors who respond faster tend to secure the site visit and control the conversation from the start. 

Instant Roofer encourages contractors to make these instant reports the first step in their process. Jeff put it plainly, saying, “When you get a lead, if you’re not using an instant Measure Report immediately, you’re blowing it.” A quick measurement means a quicker pre-qualification call; a clearer restoration discussion and fewer dollars wasted on outdated or slow measuring tools. Some contractors who once spent tens of thousands of dollars on individual reports have already traded that model for unlimited instant measurements through a subscription. 

Both the Instant Measure Reports and the roofing calculator now live under a single subscription, following a 30-day free trial and supported by promotional pricing throughout peak selling periods. But the real shift is not just in pricing. It’s in constantly improving measurement engine changes what contractors expect from their own workflow. Faster data means faster follow up. Faster follow up means more opportunities to win restoration, coating and maintenance jobs that might otherwise slip away. 

Learn more about how Instant Roofer’s Instant Measure Reports and roofing calculator can strengthen your coatings sales process and help you secure more high-value projects!