Podcasting, marketing and roofing success

By Emma Peterson. 

Building connections and growing your business through podcasting. 

At the end of June, The Coffee Shops™ very own multimedia manager Megan Ellsworth was featured on the Roofer Growth Hacks podcast! This podcast is hosted by Chris Hunter, who helped found the marketing site RoofingSites.com in 2018. Today, as their chief marketing officer, he helps roofing companies grow through the proven 4R Roofing Marketing System (reputation, reach, resell and referral). He is also the author of The Ultimate Guide to Digital Marketing for Roofers, which gives readers a comprehensive look at everything needed to start their company’s digital marketing initiative.  

With over 23 years of marketing experience, Chris is a great resource for roofers looking to level up their businesses. The Roofer Growth Hacks podcast in particular is an invaluable resource that distills his decades of hands-on experience into clear, actionable strategies tailored specifically for roofers. Each episode, typically under an hour, tackles real-world challenges and opportunities in marketing, sales and business development. 

In the episode Megan was a guest on (Season 3, Episode 16 – Roofing Insights: How Podcasting Can 10x Your Local Brand), the conversation focused on how roofers can stand out and grow through content and community-driven marketing. Megan is the perfect person to learn about this topic from as she has grown up around roofing marketing (it’s hard not to with Heidi J. Ellsworth as your mom) and was one of the driving forces behind The Coffee Shops™ own podcasting initiative years ago.  

In this episode, Megan shares what she has learned over the years, which includes insights on building community through podcasting, brainstorming content ideas, avoiding common podcasting pitfalls and more! Whether you're just starting out or looking to refine your approach, listeners can expect to walk away with a variety of valuable tips and tricks for using a podcast as a powerful marketing tool.  

Check out the full episode and start your podcasting journey today!