Presentation is everything

By Dani Sheehan. 

How do your prospective customers react to the content you show them? Present with Ingage and sell more. 

Picture this: You’re at a dinner party with some friends and one of the guests pulls you aside to rave about their brand-new Mercedes. Naturally, you expect a walk outside to admire the paint job or even a quick spin around the neighborhood. But instead, they pull out their phone and show you a blank document with a list of specs – no images, no text drive, just plain text. For the next 20 minutes, they try to sell you on the car. Are you convinced?  

Now, imagine a different scene: You’ve been considering getting a dog, but haven’t settled on the right breed or timing. You arrive at the dinner party, and your friend has a foster dog. This dog is trained, charming and loves belly rubs. Your kids are glued to its side all night. By the time you leave, you’re seriously considering taking the dog home.  

Whether it’s a luxury car, a new pet or a metal roof, how you present something makes all the difference. That’s where Ingage, a business solution in Sherwin-Williams' MetalVue program, can transform your sales presentations. With Ingage, you create visually compelling, interactive sales content that not only impresses but educates your customers. This tool makes it easy to showcase your metal roofing services in a way that resonates, allowing you to close more deals with confidence.  

East Coast Roofing, led by Jeff Kay, implemented Ingage to bring consistency and scalability to their sales process. By integrating Ingage with other tech solutions like Project Map It and using its cloud-based platform to track sales performance, his team saw a 5% month-over-month increase in close rates, bringing in an additional $900,000 in revenue within just six months. This is the power of combining cutting-edge tools with smart business strategies.   

Contractors can replicate this kind of success by streamlining presentations, improving customer trust and increasing overall team performance. With Ingage’s easy-to-use platform and analytics, you’ll be able to quickly onboard new field reps, integrate with your CRM and refine your approach using real-time data. And when you join the MetalVue program, you gain even more – training, support and the opportunity to drive growth for your metal roofing business. 

Ready to close more deals? Create dynamic sales content and showcase your products and services with interactive elements that capture your customer’s attention when you get Ingage today.