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CoatingsCoffeeShop.com > Videos > General Coatings Trade show Playlist
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LIVE from FRSA 2026 with Everroof!

Live from IRE 2026 with General Coatings

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LIVE From WRE 2025 with General Coatings!

LIVE from IRE 2025 with General Coatings

Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy efficiency, and the trend toward sustainable roof restoration. Lorenz also shares insights on how contractors can get started with spray foam and coatings through training and industry resources.

LIVE From IIBEC 2025 with General Coatings!

 

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UP TO THE MINUTE

Polyglass introduces Mapeplan® PVC, delivering complete single-ply roofing systems for the U.S. market
The introduction of Mapeplan PVC reflects a focus on delivering ...
Keeping up with an industry that demands a lot from the people who keep it moving
By NRCA. The NRCA shares ways roofing professionals can manage anxiety. From ...
Read More
APOC - CCS - ProProgram - June
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Pli-Dek - - Only the Best - June