UP TO THE MINUTE

Setting yourself up for coatings success

By Emma Peterson. Expert tips on properly preparing a roof ...

Putting the work in to create quality coatings

By Emma Peterson. From research and development to field installation, ...

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General Coatings Tradeshow Playlist

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LIVE from IRE 2025 with General Coatings

Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy efficiency, and the trend toward sustainable roof restoration. Lorenz also shares insights on how contractors can get started with spray foam and coatings through training and industry resources.

LIVE From IIBEC 2025 with General Coatings!

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UP TO THE MINUTE

Setting yourself up for coatings success

By Emma Peterson. Expert tips on properly preparing a roof ...

Putting the work in to create quality coatings

By Emma Peterson. From research and development to field installation, ...