UP TO THE MINUTE

Inside the education program elevating roofing crews

By Dani Sheehan. Real demos. Real feedback. Real results. This ...

Restore, reflect and protect with acrylic coatings

By Dani Sheehan. Offer your building owners a suite of ...

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General Coatings Tradeshow Playlist

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LIVE from IRE 2025 with General Coatings

Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy efficiency, and the trend toward sustainable roof restoration. Lorenz also shares insights on how contractors can get started with spray foam and coatings through training and industry resources.

LIVE From IIBEC 2025 with General Coatings!

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UP TO THE MINUTE

Inside the education program elevating roofing crews

By Dani Sheehan. Real demos. Real feedback. Real results. This ...

Restore, reflect and protect with acrylic coatings

By Dani Sheehan. Offer your building owners a suite of ...