UP TO THE MINUTE

Grill Season Giveaway: A salute to hardworking crews

By Dani Sheehan. This Labor Day season, General Coatings is ...

Fourth time’s the charm: Homeowner receives a roof free of charge

By Jenny Yu. After contacting several roofing contractors, a ...

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General Coatings Tradeshow Playlist

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LIVE from IRE 2025 with General Coatings

Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy efficiency, and the trend toward sustainable roof restoration. Lorenz also shares insights on how contractors can get started with spray foam and coatings through training and industry resources.

LIVE From IIBEC 2025 with General Coatings!

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UP TO THE MINUTE

Grill Season Giveaway: A salute to hardworking crews

By Dani Sheehan. This Labor Day season, General Coatings is ...

Fourth time’s the charm: Homeowner receives a roof free of charge

By Jenny Yu. After contacting several roofing contractors, a ...