CCS Influencers
The power of proactive attention to detail
CCS Influencer Joe Sorrentino says that a preventive maintenance plan is the key to long-term performance. The fluid applied roofing market has continued to show market growth and acceptance due to many benefits, including budget maximization, logistical constraint challenges (high rise, minimal access, facility shutdown) and long-term sustainability. The challenge ...
What to watch in coatings in 2026
CCS Influencer John Kenney says the contractors who benefit most won’t be the ones chasing every new product; they’ll be the ones who understand which innovations solve real problems in their markets. The coatings industry is changing fast, and if you're paying attention, you can see that 2026 is shaping ...
How fluid-applied roofing systems are advancing performance and reliability
CCS Influencer John Kenney says that the contractors who use fluid-applied systems wisely will lead in reliability, performance and client confidence. In the fluid-applied roofing world, the past year has seen some meaningful advances, not just flashy marketing hype but tools and formulations that add real value on the jobsite. ...
Opening doors to new markets
CCS Influencer Shawn Morgan says diversifying your portfolio can help you connect with a wider client base. If you’re looking to stand out and expand your business beyond traditional roofing and waterproofing, there are a lot of coating applications to consider. Some tie directly into your existing building envelope work, while ...
How diversifying with coatings opens new avenues for contractors
CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...
Diversification and innovation are powerful words
CCS Influencer Joe Sorrentino shares his thoughts on what construction coating applications contractors should add to differentiate and expand their business. As the saying goes, “If you do not innovate, you evaporate!” Diversification and innovation are powerful words. What do they mean for you and your firm? The trends in ...
Embrace and don't look back!
CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational efficiency to gain a competitive edge. “To succeed in today’s construction industry, companies must actively differentiate themselves through niche specialization, outstanding service and smart technology adoption. By implementing these strategies, your business can attract more clients, ...
How contractors can stay competitive amid mergers and acquisitions
CCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating brands, ...
Out-care the competition
CCS Influencer Shawn Morgan says that being the contractor that’s trusted, specialized and responsive is what keeps you competitive. When the market is full of private equity group buy-outs, mergers and acquisitions, it can feel like the bigger roofing companies have all the advantages. But honestly, that’s also where a privately ...
Keeping everyone on the same page
CCS Influencer Will Lorenz says weekly meetings, are very important in combination with active communication. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Dani Sheehan: Hi, I'm Dani Sheehan ...
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