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Expert Conversations
APOC makes it easy
By Emma Peterson. Learn how APOC goes above and beyond for their contractors. In a new Roofing Road Trips® episode, Karen Edwards sat down with Anthony Martin to talk about how APOC, an ICP Group brand, works to help contractors succeed both on and off the roof. Anthony is the ...
The right way to restore
By Anna Lockhart. Restoration work has gained traction across the roofing industry, and as more customers look to restoration work as an alternative to traditional roofing options, it’s time for contractors to learn how to get in on the action! In a recent episode of Roofing Road Trips®, Karen ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
Green homes and real returns
By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...
Finding opportunity in every position
By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...
Using AI as a tool, not a definitive
By Emma Peterson. Trent Cotney breaks down where AI is useful; and where it can lead you into trouble. It seems like artificial intelligence (AI), specifically generative AI, is the only thing anyone is talking about these days. To learn more about its role in roofing and construction operations, ...
Begin managing proactively with online training
By Emma Peterson. Learn how Cotney Consulting Group’s training elevates individuals, businesses and the industry as a whole. Having a properly trained team is one of the biggest factors in not only promoting individual growth but also long-term business success. But, in the busy world of roofing, it can ...
The devil’s in the metal details
By Evelyn Witterholt. Why the details matter so much when it comes to restoring metal roofing systems. Looking at a commercial metal roof (the type you see on warehouses and industrial buildings), it might appear simple at first – especially for standing seam systems that, at first glance, look ...
The restoration advantage: How manufacturers help contractors succeed
By Dani Sheehan. As restoration continues to grow, contractors increasingly rely on manufacturers not just for products, but for expertise, training and partnership. Today's restoration projects require technical expertise, accurate roof evaluations, strong sales conversations and a deep understanding of building performance. To help contractors meet those demands, manufacturers are ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
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