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Cotney Consulting Group
The impact of cause marketing on brand reputation in the roofing industry
CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...
How to communicate company goals effectively for 2025
CCS Influencer John Kenney says achieving alignment within your company means ensuring employees understand the vision, values and objectives that drive the business forward. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment ...
How roofing contractors can foster a safer work environment
By Cotney Consulting Group. A successful safety program requires more than employee buy-in; it needs strong leadership. The construction industry poses unique health and safety challenges for workers, particularly roofing. According to OSHA, about one in five workplace deaths were construction-related. However, effective health and safety processes can minimize these risks and ...
Reducing liability with smart safety practices
By Cotney Consulting Group. As the close of 2024 roofing season approaches, now is the time to review and reinforce your safety protocols to ensure a secure work environment for your crew. Roofing is one of the most hazardous professions, with workers regularly facing risks like falls, burns from hot tar, electrocution ...
Foundation of growth: Embracing two-way mentorship in the roofing industry
By Cotney Consulting Group. By emphasizing a two-way mentorship model, we can foster an environment that promotes learning and growth to propel the industry forward. Mentorship within the roofing industry stands as a cornerstone for individual career growth and nurturing the foundational skills required to drive the sector forward. Emphasizing a two-way ...
Enhancing business efficiency through Standard Operating Procedures
By Cotney Consulting Group. Why every business needs Standard Operating Procedures for success. Standard Operating Procedures (SOPs) are indispensable tools for businesses aiming to streamline operations, enhance consistency and improve overall efficiency. SOPs provide employees with clear, concise instructions on performing tasks, reducing ambiguity and ensuring that all processes are executed correctly ...
How to minimize repetitive motion risks
By Cotney Consulting Group. The impact of repetitive motion injuries on roofers and how to combat them. Repetitive motion injuries (RMIs) are a growing concern in the roofing industry. Whether using computers for administrative tasks, operating machinery or engaging in physically demanding labor, roofers risk developing RMIs due to repetitive movements, awkward ...
How AI is transforming the roofing industry
By John Kenney, Cotney Consulting Group. What homeowners and contractors need to know about changing technologies. Artificial intelligence (AI) is making waves in most industries including construction, and the roofing industry is about to undergo transformation with recent technological advancements. Homeowners and contractors alike should know how AI has the ...
Enhancing sales performance with competitive intelligence
By Cotney Consulting Group. Drive sales growth by staying ahead. In today's dynamic business environment, competitive intelligence (CI) is indispensable for sales teams aiming to attract and retain clients. With customer loyalties increasingly fragile, particularly post-COVID-19, understanding and anticipating client needs through effective use of data is critical. This article outlines strategies ...
Navigating Maryland's new heat stress standard: What roofing contractors need to know
By Cotney Consulting Group. Heat stress regulations are evolving to ensure contractor's safety. As of September 30, 2024, Maryland became the first state on the East Coast to enact a Heat Stress Standard through the Maryland Occupational Safety and Health Administration (MOSH). This move places Maryland among a growing group ...
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