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Geocel
The do’s and don'ts of AI
CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...
Seal your reputation with the best products
By Dani Sheehan. Whether you’re sealing a skylight, managing a through-roof penetration or installing solar panels, Geocel’s construction sealant offers the durability, flexibility and reliability to meet your needs. When it comes to sealing any construction project, you need a reliable, versatile and high-performing sealant you can trust. Geocel’s products tick all ...
The ultimate resource for metal roofing
By Dani Sheehan. No matter your level of experience, MetalVue provides the education, training and product access you need to succeed in metal roofing. The Sherwin-Williams MetalVue Program is designed to help manufacturers, distributors and contractors sell more residential and commercial metal roofs while working smarter, not harder. By providing expert resources, ...
Day 3: Must-see sessions and events at IRE 2025
By Anna Lockhart. Don’t miss out on these exciting sessions taking place on Friday at IRE 2025! International Roofing Expo (IRE) 2025 is just around the corner and participants are making plans for attending interesting sessions and events! Have you taken a look at what exciting conversations and workshops you will ...
Negotiating seasonality in the industry
CCS Influencer Joe Sorrentino says seasonal revenue analysis is essential for all size business owners who want to anticipate income fluctuations and align their financial expectations with the industry’s seasonal nature. Negotiating “seasonality” is essential for any size roofing/coating company seeking to maintain consistent operations and maximize profitability throughout the year. ...
12 gifts to present to a roofer in your life!
By Emma Peterson. It’s easy to get wrapped up in holiday preparations and find yourself at a loss of what to gift someone, which is why we’ve created this contractor gift guide! The holidays are a hectic time, from trying to get together with family to wrapping up another year ...
Half a century of durability and reliability
By Emma Peterson. While at IRE 2024 we caught up with Geocel and took a moment to appreciate five decades worth of achievements. RoofersCoffeeShop® crew member Megan Ellsworth spoke to Jeff Hung of Geocel while at the 2024 International Roofing Expo (IRE). Jeff is Geocel’s national sales manager and has ...
A sealant ready for any condition
By Dani Sheehan. Simply pour this sealant in place and it cures to form a durable, weather resistant seal for pitch pans and roof repair applications. For tackling roof repairs, you need a reliable solution as versatile as a Swiss Army knife. No one wants to carry around specific products ...
A palette of possibilities with this bonding sealant
By Dani Sheehan. Geocel’s bonding sealant is ideal for adhering cement roofing tiles and provides a solution that will ensure structural integrity and a watertight finish every time. The secret to a durable, long-lasting roof lies not just in the materials you use, but in the quality of the sealant ...
Explore the coating products of the future
By Emma Peterson. The industry is moving forward in adaptability, functionality and efficiency. Learn how Geocel & Kool Seal are playing a part in making those changes happen! Last fall, the CoffeeShops crew got the opportunity to attend the Roofing Contractors Association of Texas (RCAT)’s Texas Roofing Conference! The conference, ...
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