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Joe Sorrentino - CCS Influencer
Embrace and don't look back!
CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational efficiency to gain a competitive edge. “To succeed in today’s construction industry, companies must actively differentiate themselves through niche specialization, outstanding service and smart technology adoption. By implementing these strategies, your business can attract more clients, ...
Teamwork makes the dream work
CCS Influencer Joe Sorrentino says that clear and concise communication is the key to efficient and effective project delivery to the building owner. Teamwork makes the dream work! Clear and concise communication/information is the key to efficient and effective project delivery to the building owner. Just as the delivery team ...
Stay ahead of the curve, one step at a time
CCS Influencer Joe Sorrentino says leveraging tech advancements can give your roofing company the upper hand. New roofing technology is changing the roofing industry, creating new possibilities for roofing contractors willing to embrace new tools. The U.S. roofing industry was worth almost $27.5 billion in 2023, yet 80% of contractors fail ...
Invest in your success
CCS Influencer Joe Sorrentino says that showing up for routine maintenance makes your business the local roof expert to all other building owners that your client talks to. Renewable warranties offered by manufacturers allow building owners the opportunity to sustain their existing metal roofing and/or low slope roofing system. These warranties ...
The influence of regulations in the coating sector’s growth
CCS Influencer Joe Sorrentino says that manufacturers are constantly testing and developing new technologies to balance global and national regulatory thresholds. The biggest challenge the coatings industry faces is the size and growth projections for its’ use around the world! Over $150 billion and growing with Asia leading the pace internationally. ...
The harsh realities of complex insurance policies
CCS Influencer Joe Sorrentino says that staying in contact with the local roofing association and their government affairs committee is a great way to stay informed locally Navigating the complex insurance policies and state/local building codes and regulations is a challenge for many roofing contractors providing services in the high wind/rain ...
Becoming a value added solution strategist
CCS Influencer Joe Sorrentino says that it takes a team effort to develop a successful strategy and create trust. In order to be a “value added” solution specialist (aka roofing/restoration contractor) you must be aware of the perceived immediate need (roof leaks/repairs/replacement) of the building owner versus true root cause of ...
The do’s and don'ts of AI
CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Negotiating seasonality in the industry
CCS Influencer Joe Sorrentino says seasonal revenue analysis is essential for all size business owners who want to anticipate income fluctuations and align their financial expectations with the industry’s seasonal nature. Negotiating “seasonality” is essential for any size roofing/coating company seeking to maintain consistent operations and maximize profitability throughout the year. ...
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