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John Kenney - RCS, MCS, CCS & OCS Influencer
How roofers are rethinking business development
By John Kenney, Cotney Consulting Group. A strategic, long-term approach to business development helps align your roofing business with the right opportunities, partners and markets. Many roofing contractors are realizing that business development isn’t just about closing more deals or spending more on ads, it’s about something bigger. It’s the ...
How contractors can stay competitive amid mergers and acquisitions
CCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating brands, ...
Collaborating with project stakeholders and partners
CCS Influencer John Kenney says shared success requires shared responsibility. The complexity of projects has grown exponentially in today's world with more moving parts, tighter schedules, new products, technology and reporting demands; the success of a project no longer rests on one team alone. It demands smooth collaboration between all stakeholders, ...
Keeping up with roofing technology and training
CCS Influencer John Kenney says the roofing industry is not standing still, nor can today's contractors. The roofing industry is evolving faster than ever. From solar-ready membranes and self-adhering systems to advanced coatings, vapor control products, and robotic application tools, the pace of innovation is no longer measured in decades; it's ...
Building trust with renewable warranties and maintenance
CCS Influencer John Kenney says that a proactive, service-oriented approach sets your business apart and keeps you aligned with your client's long-term goals. For building owners, a roof isn't just an asset; it's a critical investment tied to their property's integrity, safety and long-term operational costs. For contractors, every roofing project ...
The big challenges for roofing this year
By John Kenney, Cotney Consulting Group. Learn about the unique pressures on the roofing industry in 2025. The first quarter of 2025 was riddled with pressures and questions, and the second quarter already seems to be continuing that trend. Between tariffs, labor uncertainties and more, there is plenty of uncertainty in the ...
Navigating regulatory pressures: How roofing contractors can prepare for challenges in the coatings industry
CCS Influencer John Kenney says that, in a market where trust and performance matter more than ever, compliance is good business. As the demand for roof coatings continues to grow across commercial and residential markets, contractors working in this space must pay close attention to the regulatory landscape. Coating products offer ...
Cotney Consulting is now offering an estimate training in Spanish
By Jessica Bravo. Learn how to improve crew efficiency, master labor tracking and monitor job costs all in Spanish. Cotney Consulting is a consulting firm that specializes in roofing, offering tailored SOPs, systems and growth strategies. In addition to operations and performance consulting, they provide Smartsheet solutions and ...
Helping building owners navigate insurance policies and regulations for better roof maintenance and restoration decisions
CCS Influencer John Kenney says that roofing contractors who understand the intricacies of insurance language and code compliance can provide tremendous value to their clients. I understand how difficult it can be for building owners to navigate the complex landscape of insurance policies and ever-evolving roof maintenance and restoration regulations. For ...
Training sales teams to identify and communicate building envelope restoration opportunities
CCS Influencer John Kenney says that contractors can strengthen their value proposition and grow their business by training sales teams to identify and communicate building envelope restoration opportunities. As a roofing industry expert, I’ve seen how successful contractors build strong, solution-driven relationships with building owners by training their sales teams to ...
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