Keeping up with roofing technology and training

CCS Influencer John Kenney says the roofing industry is not standing still, nor can today's contractors.

The roofing industry is evolving faster than ever. From solar-ready membranes and self-adhering systems to advanced coatings, vapor control products, and robotic application tools, the pace of innovation is no longer measured in decades; it's happening year by year. For contractors, staying current on new roofing technologies and application techniques isn't just about curiosity. It's essential for maintaining quality, ensuring compatibility with modern systems, and remaining competitive in a market where informed clients expect top-tier performance. Fortunately, a growing number of resources are available to help contractors stay educated and ahead of the curve. 

One of the most direct and valuable resources is manufacturer training. Most major roofing material manufacturers offer formal education programs designed specifically for contractors. These trainings range from hands-on application training to certification courses on specific product lines. Many of these sessions are in-person at training facilities or job sites. Others are now available on-demand through online platforms, making participation easier than ever, regardless of location or schedule. 

In addition to technical installation guidance, manufacturers frequently offer webinars or whitepapers on emerging product trends, sustainability features and code compliance. These resources can benefit contractors managing commercial projects where specifications are tight, and documentation is required. By aligning with manufacturer training programs, you gain more knowledge and enhance your credibility with specifiers, consultants and building owners. 

Another valuable outlet is trade associations. Organizations like the National Roofing Contractors Association (NRCA), Florida Roofing and Sheet Metal Contractors Association (FRSA) and Western States Roofing Contractors Association (WSRCA) regularly publish technical bulletins, offer continuing education credits and host annual conventions where new systems and innovations are front and center. These groups play a vital role in advocacy and professional development, and they often work closely with manufacturers, engineers and regulatory bodies to ensure their materials reflect the latest standards and best practices. 

Contractors should also be tapping into digital trade media and online communities. Platforms like RoofersCoffeeShop, MetalCoffeeShop and CoatingsCoffeeShop regularly feature updates on new technologies, product launches, field-tested application techniques and interviews with industry leaders. Subscribing to newsletters or following their content streams can give you bite-sized, practical insights you can immediately apply to your business. In an industry that often learns by example, these real-world applications provide clarity and context you can't always get from a spec sheet. 

Trade shows and expos remain an indispensable resource for keeping up with innovation. These events allow contractors to see new systems up close, ask manufacturers questions directly and even demo tools and materials. These events are also prime networking grounds where contractors can share techniques, discuss challenges, and discover how others are adopting new technologies. Attending at least one major trade event per year is a wise investment in your team's growth and your company's competitiveness. 

Contractors should also consider building partnerships with local suppliers and distributors. Many distributors host "lunch and learn," product showcases, and seasonal workshops that bring manufacturers and applicators together for live demonstrations and Q&A sessions. These local events are often low-cost or free and provide immediate hands-on experience with new products entering the market. Suppliers can also provide access to regional technical reps who serve as valuable resources for job site support and problem-solving. 

Lastly, creating a company culture that supports continuous learning is essential. Encourage team members to pursue certifications, bring back insights from training events and share best practices during safety meetings or morning huddles. Building a crew that values knowledge and growth leads to better installs, fewer callbacks and stronger client relationships. 

The roofing industry is not standing still, nor can today's contractors. Staying current on product technology and application techniques is no longer optional. It's a strategic advantage that drives better performance, reduces risk and strengthens your reputation in the marketplace. By leveraging various resources, from manufacturer programs and trade associations to digital content and peer networking, contractors can remain informed, confident and future-ready in a rapidly evolving industry.