Will Lorenz - RCS & CCS Influencer & AAR Expert

Will Lorenz - WRE: Where Roofing Relationships Grow

September 15, 2026 at 6:25 a.m.

In this CoatingsCast™, Karen Edwards sits down with Will Lorenz of General Coatings to discuss the power of building relationships, sharing expertise and connecting with roofing professionals at one of the industry's premier events. Will shares why the Western Roofing Expo (WRE) continues to be a valuable investment for General ...