Being the change in the coatings industry

By Jenny Yu.  

RCMA’s new membership program gives contractors the opportunity to expand their expertise, grow their business and contribute to the advancement of coatings in the marketplace. 

After dedicating over 10 years in the construction industry working for big firms, Jon Hudson and Brody Christenson realized it was time to start their own business. About four years ago, they cofounded Crow Commercial Contracting, a commercial roofing company set in the heart of Kansas City, Missouri. “We wanted to be smaller, more hands-on and less stressed,” Jon shared. “We're strategically low overhead, so we target projects that we want to be a part of. We're on every project, every day.” 

With their combined experience in the field, Jon and Brody were well equipped to establish themselves as a premier choice for businesses needing top-tier roofing solutions. Still, they know that in order to grow a competitive, sustainable business, they need to prioritize ongoing learning and networking in the industry.  

“Knowledge is power: the more you know, the better equipped you are to handle problems that come at you — not if, but when problems come at you, because it's going to happen. That's just the name of the game,” Brody stated. This commitment to continuous learning led Jon and Brody to attend the 2026 International Roofing Expo, where they rubbed shoulders with plenty of industry leaders and associations.  

One association that especially caught their eye was The Roof Coatings Manufacturers Association (RCMA) , the national trade association dedicated to advancing the market for roof coatings through education, advocacy and technical innovation. “What drew us into RCMA in the first place is that we really, really like the idea of coatings,” Brody said. “We are trying to be a sponge; anybody that has any information or knowledge about coatings, we want to hear what you have to say. The more we know, the more [competitive] we can be out here.” 

After speaking with RCMA representatives, Jon and Brody decided to join the association’s new contractor membership program, a program dedicated to ensuring that the voice of professional contractors is represented in the organization’s discussions about standards, advocacy, education and best practices.  

“Coatings is a really interesting category of roofing, but there's a lot of misinformation about coatings out there,” Jon said, noting the stigma that is still sometimes attached to the roofing solution. “If a roof is a good candidate for coating, it's the best system you can do for a lot of reasons. But the coatings segment of the roofing industry is lacking from a lot of industrial standards, so anything that we can do to help regulate it, bring professionalism, have customers with good experiences and change the assumptions people have about coatings — that is something that we want to be a part of.” 

The new RCMA contractor membership program is aiming to do just that! 

Learn more about RCMA’s contractor membership program and apply to join to make sure your voice is heard!