Building trust through warranties and maintenance

CCS Influencer Shawn Morgan says contractors can build trust with building owners by combining warranties with maintenance programs. 

As contractors, we can really build trust with building owners by combining our warranties with maintenance programs. 

First, it gives owners peace of mind.  Manufacturer warranties cover the roof or building envelope for a longer time, and when you bundle that with a maintenance program, it takes the worry out of the equation. Building owners know exactly what to expect and don’t have to stress about surprise repair costs. 

You are also giving the owner a long-term commitment.  When you offer a renewable warranty, it says you stand by your work for the long haul. Paired with regular maintenance, you’re telling owners you’re not just here to fix something and disappear… you’re in it together for years to come. 

We must back it up with data.  Maintenance programs mean you’re regularly inspecting and keeping records. Sharing these reports with owners builds confidence; they can see that you’re on top of things and that you’re serious about protecting their investment. 

Be their subject matter expert, not just a vendor.  These maintenance visits are a great chance to educate owners on what’s going on with their roof and what needs attention. It helps them understand why maintenance matters and positions you as a helpful partner, not just someone who’s out to make a quick buck. 

Remind them of the goal and purpose of the program… preventing problems before they start.  Regular maintenance catches small issues before they turn into big problems. This approach avoids costly surprises and keeps owners from worrying about whether they’re covered. It also reduces arguments and “finger pointing” about warranty coverage down the line. 

This is how you build a real partnership.  When owners see you’re taking care of their building and protecting their assets, it shows you’re in this together. It’s not just about the money… it’s about shared responsibility and making sure that building stays in great shape.