Invest in your success

CCS Influencer Joe Sorrentino says that showing up for routine maintenance makes your business the local roof expert to all other building owners that your client talks to.

Renewable warranties offered by manufacturers allow building owners the opportunity to sustain their existing metal roofing and/or low slope roofing system. These warranties are a valuable tool for roof asset management programs. Be aware that some states have insurance issues that prevent this process from being available (Florida being one of them). The contractor also has the opportunity to offer a company warranty combined with a maintenance plan. Most building owners prefer to have the manufacturer of the materials involved. 

When an existing roofing assembly is thoroughly and properly evaluated, repaired and prepped, the performance of the properly selected technology of liquid roofing (water-based acrylics, silicones and polyurethanes to name a few) is off to a great start. Now, it is the observations and timely maintenance repairs that allow the benefits of the renewable warranty to be fully realized. 

When the building owner and the manufacturer are under a contractual agreement of the renewable warranty, there is no requirement for the original installer to be the applicator of the extension of the original warranty term. So, is a visual inspection by the original installer a cost or an investment? Establishing the discipline of making a site visit at the end of the first year of application, regardless of leaks being reported, is the start to the maintenance plan for that specific roof area and building owner. Staying in touch with the owner by being proactive is critical to building relationships. By informing the building owner that your firm will be back in one (1) year even if there is no request by the owner will be long forgotten! Especially when the project is done right the first time and no leaks occur!  

DWYSYWD – "Do What You Say You Will Do!”  

Following through and staying in contact with the building owner is the key to success. When the second year of successful performance is completed and you show up again, you now have the perfect opportunity to create a definitive preventative maintenance plan moving forward. Reminding the building owner that their renewable warranty is also transferable (not ALL manufacturers offer this feature) will allow the owner to understand that this will be a valuable selling tool in the event of the sale of the building.  

When you utilize this process through the initial two (2) year period, your firm also becomes the “local roof expert” to all other building owners that your client talks to. “My roofer shows up even if I don’t have leaks!” If you receive a call from a new prospect as a referral from YOUR client, your firm is now an expert and problem solver. So I ask again, “Is a roof observation on a non-leaking project a cost OR an investment?” Invest in your success!