Good music for a good cause

By Emma Peterson. 

Get ready to rock out with SRS at IRE 2026! 

Guided by the philosophy that “growth comes not just from investing in our business, but also in our people and the communities we serve,” SRS Distribution established the Raise the Roof Foundation in 2012. This foundation’s mission can be summed up simply with the phrase “and give back.”  

With that mission in mind, they have done lifechanging work in support of people around the country, with particular focus in three areas:  

1. Supporting children and families: SRS works with a variety of organizations to support the wellbeing and future of children in our communities. For example, they partner with CASA (Court Appointed Special Advocates) of Collin County to advocate for children in foster care and The Samaritan Inn, a comprehensive program that supports families experiencing houselessness. 
2. Serving our veterans: Similarly, SRS partners with organizations that connect our country’s heroes with resources and support. Some of these include the George W. Bush Institute, Luke's Wings, One Tribe Foundation and Project Evergreen - GreenCare for Troops. 
3. Rebuilding and restoring communities: As for their third area of focus, providing disaster relief, they work primarily with three organizations, Minuteman Disaster Response, Disaster Assistance Relief and Volunteer and Habitat for Humanity Disaster Relief. 

And all of this work is made possible through their charity fundraisers and events, such as their annual concert at the International Roof Expo (IRE)! This year’s charity concert will feature Parker McCollum headlining with special guests Chris Janson and Priscilla Block.  

Parker is a singer/songwriter from Texas. His authentic sound has garnered him media attention with two ACM wins and CMA nominations three years in a row. As for Chris, he is an accomplished songwriter, singer and producer who has won an ACM award, the title of iHeart Radio Country Song of the Year and numerous nominations from CMA. And Priscilla’s raw, unapologetic and unfiltered sound has gathered a devoted fanbase and brought her songs into the top 20 for the Billboard country charts.  

This concert, happening on January 21, 2026, with doors opening at 6:00 p.m., is a great opportunity to have some fun with your peers at the biggest roofing show of the year and support a positive, lasting impact.  

If you want a sneak peek of the unforgettable performances to come, stop by the SRS booth at IRE (Booth #3201) to listen to their exclusive playlist! 

Make sure you register for IRE if you haven’t already!