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Teamwork makes the dream work

Hands together in a teamwork huddle, Joe Sorrentino’s headshot in the bottom right
August 11, 2025 at 1:00 p.m.

CCS Influencer Joe Sorrentino says that clear and concise communication is the key to efficient and effective project delivery to the building owner. 

Teamwork makes the dream work! Clear and concise communication/information is the key to efficient and effective project delivery to the building owner. Just as the delivery team is the last impression the material supplier (distributor) has with the roofing company, the installation crew is the last impression the building owner has with the contracting firm!

Typically, those that are involved in the original project site visit for the measurements and “personality” of the roof in place, and those who approve the project funds are not involved with the construction phase of the project. These factors, regardless of how the roof is measured, are part of the process that requires a clear understanding of who speaks to who during the roofing project. Since many low slope projects require a manufacturer warranty, keeping the local personnel (both sales and technical support) aware of the projects’ progress can provide “peace of mind” for the building owner.

With the technology available today for the estimating and production staff, maintaining pictorial progress, as well as, aerial ( drone) before and after videos are easily available for the project close out and historical reference. The practice of documenting the installation process as it progresses and submitted to the owner on a periodic basis allows for the building owner, contracting firm and manufacturer to have a “living document” for the service life of the roofing system.

Combining the installation process documentation with the initial project pictorials and proposal allows the owner to have a clear concise historical collection for those who may replace any personnel over the service life of the roof to maximize the assets provided in the roofing system which protects people and profits underneath! 

By developing a “living document” for each project allows the roofing contractor to provide clear and accurate information over the service life of the project. It also provides the building owner and manufacturer a better understanding of a critical and valuable asset of their facilty – THE ROOF! 

Joe Sorrentino is the owner of JoeSorrentino LLC. Read his full bio here.



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