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CCS Influencers
More than maintenance: Roof coatings today
CCS Influencer Will Lorenz shares his thoughts on the rise of coatings in the roofing industry. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Jenny Yu: Hey there everyone, my name is Jenny ...
From coating to membrane: What the shift means for roofing contractors
CCS Influencer John Kenney says that, in the right application, installed correctly and specified properly, coatings are becoming permanent solutions. The line between coatings and membranes has been blurring for several years, but now it’s crossing into a true shift. Fluid-applied systems are no longer viewed strictly as maintenance coatings ...
Engineering coatings like membranes
CCS Influencer Shawn Morgan says that, as the industry shifts from traditional single-ply membranes to roof coatings, one of the biggest changes is how they’re specified and tested. I’ve been getting this question a lot lately…How roof coatings are starting to function less like “maintenance products” and more like full roofing ...
Measuring success one project at a time
CCS Influencer Joe Sorrentino says the path to success is paved with meticulous attention to detail, adherence to best practices and informed decision-making Success in the contracting business is measured one project at a time. Each project should be completed as the next reference for a potential client. Staying focused on ...
Tips for success in 2026
CCS Influencer Will Lorenz shares his expert tips for finding success in the new year. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Dani Sheehan: Hi, I'm Dani Sheehan from CoatingsCoffeeShop and I'm ...
Setting your coatings projects up for success
CCS Influencer Shawn Morgan says if we treat coatings as a system, not just a product, you will be able to keep your jobs profitable in 2026. Roof coating work can be very profitable, but only when your jobs are set up to succeed from the start. A lot of the ...
How coating contractors can avoid costly pitfalls in the new year
CCS Influencer John Kenney says coatings can be an intense, reliable profit center, but only when they’re managed with the same discipline as any other construction operation. Many contractors start the year with good intentions. Better margins. Cleaner jobs. Fewer headaches. But somewhere between the bid and the final punch list, ...
Silicone is a tool, not a miracle
CCS Influencer Greg Hlavaty says silicone coatings are a wonderful technology when used properly, but they are not a "miracle in a bucket." A major impact to the coating and even the entire roofing industry is the improper and over use of silicone coatings. Silicone coating is a wonderful technology when ...
Looking to the future of coatings
CCS Influencer Shawn Morgan says instead of selling just a coating, you can sell performance over time. When we look at where roof-coating technology is heading in 2026, there are a few things we have heard about that could really shake up the industry. The biggest pushes seem to be around ...
Why diversifying might be easier than you think
CCS Influencer John Walker says it's easy for existing coatings contractors to diversify due to overlapping application tools, methods and equipment. Editor's note: The following is the transcript of a live interview with John Walker of APOC Roof and Waterproofing Solutions. You can read the interview below, listen to the podcast ...
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