CCS Influencers
The best roofing solution isn't always one system
RCS Influencer John Kenney says that hybrid roofs represent a shift toward performance-driven decision-making. One of the biggest changes I've seen over the years is the industry's willingness to move away from "one-size-fits-all" roofing solutions. There was a time when contractors often approached every project with a preferred system and tried ...
What to know about hybrid roofs
CCS Influencer Will Lorenz says hybrid roofs are the best of both worlds. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, I'm Lauren White here ...
The power of choice
CCS Influencer Will Lorenz says offering different roofing solutions supports customer satifaction. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
Building revenue through restoration
CCS Influencer John Kenney says coatings are an opportunity that can support long-term growth regardless of where the market goes next. For many contractors, revenue follows a familiar cycle. There are periods when reroofing activity is strong, crews are busy and schedules are full. Then there are periods when projects ...
The benefits of offering coatings
CCS Influencer Shawn Morgan says that coatings are a great way to build trust and strengthen relationships with clients. I believe roof coatings are a great way to diversify business and help fill some gaps when things slow down. It’s not going to completely replace traditional roofing work, but it ...
Why manufacturer-led training matters
CCS Influencer Shawn Morgan says training directly from a manufacturer helps contractors stand out, build trust and ensure long-term performance. We have found that manufacturer-led training is probably the most important training for us to do when it comes to roof coatings. These systems really come down to how well they ...
Training and performance go hand in hand in fluid-applied systems
CCS Influencer John Kenney says coatings are not just sold through product performance; they are sold through contractor credibility. One of the biggest misconceptions in the coatings segment is the idea that fluid-applied systems are “simpler” than traditional roofing systems. On the surface, they can appear less complicated because they ...
Why invest in foundational training
CCS Influencer Lisa Irby says investing in your employees is how you get your investment returned. Thomas Roofing stands behind training on all roof systems. We believe if you invest in your employee then you get your investment returned. Not to mention the employee feels more security in their job. We ...
Coatings vs. Single-ply: Understanding the personality of the roof
CCS Influencer Joe Sorrentino says there are inherent advantages to both taking care of your roof and having a proactive look at life cycle cost. Editor's note: The following is the transcript of a live interview with Joe Sorrentino of JoeSorrentino LLC. You can Read the interview below, Listen to the ...
Selling fluid-applied systems to skeptics starts with how you frame the conversation
CCS Influencer John Kenney says successful contractors position themselves as advisors who understand multiple solutions. If you’ve been around this industry long enough, you’ve heard it before. A building owner or consultant looks at a fluid-applied system and says, “I’d rather just replace the roof.” In many cases, that reaction ...
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