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NRCA Gold Circle Awards: Why recognition matters more than ever in the age of AI

By Heidi J. Ellsworth. Industry recognition creates credibility, strengthens marketing efforts ...

The silica citation nobody sees coming

By Cotney Consulting Group. Why roofing crews are getting flagged, ...

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CCSI - Cause Marketing

Cause marketing starts with local community efforts

December 7, 2024 at 10:32 a.m.

CCS Influencer John Walker says it's just extraordinary that I work for such a great company that allows the ability and the time for us to go out and help. Editor's note: The following is the transcript of a live interview with CCS Influencer John Walker. You can read the ...

The impact of cause marketing on brand reputation in the roofing industry

December 3, 2024 at 11:30 p.m.

CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...