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Hero Roofing saves the day for one veteran and his ...
By Cotney Consulting Group. Confined spaces demand more than common sense, ...
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Geocel - Sidebar - 50th Anniversary - Feb 2024
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General Coatings Manufacturing Corp.

GCMC-CoatingsTalk-Uncertainty-Podcast

Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...


CoatingsCast-GCMC-WLorenz-Opportunities-1400x1400

Will Lorenz - Opportunities in Uncertainty

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include ...


CC-Live-WRE24-Podcast-Listen

Coffee Conversations LIVE From WRE 2024!

You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...


RRT-GCMC-Lorenz-Podcast-SPFA24

Will Lorenz - The Best Show for Sprayfoam

S6:E20 In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Will Lorenz of General Coatings share the excitement about the year’s biggest event for spray foam contractors, the Spray Polyurethane Foam Alliance 2024 Convention and Expo! Will and Heidi talk about the state of the spray foam industry and ...


Will Lorenz - Spray Foam, Roof Coatings and so Much More

Will Lorenz - Spray Foam, Roof Coatings and so Much More

S5:E6 Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz. Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He has insights to the roof coatings industry, ...


Will Lorenz - Why Silicone Roof Coatings are Dominating

Will Lorenz - Why Silicone Roof Coatings are Dominating

S4:E11 In this episode of Roofing Road Trips, RoofersCoffeeShop president, Heidi J. Ellsworth chats with Will Lorenz, VP of sales at EVERROOF. The two discuss the upcoming launch of the new EVERROOF silicone plant, how contractors can utilize silicone products on the roof and the stabilization of the supply chain. ...


Coffee Conversations with Will Lorenz

Roof Coatings are Disrupting the Roofing Industry

S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ...


Showing: 1 - 7 of 7
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UP TO THE MINUTE

Hero Roofing saves the day for one veteran and his ...
By Cotney Consulting Group. Confined spaces demand more than common sense, ...
Read More
Geocel - Sidebar - 50th Anniversary - Feb 2024
Uniflex - Sidebar - Silicone Colors - Feb 24
APOC - CCS Sidebar - ProProgram - June
KARNAK - CCS Sidebar - KarnaSeal
RCS - Sidebar Ad - 2025 Trends Survey
Pli-Dek - Sidebar - Only the Best - June