UP TO THE MINUTE
Shawn Morgan - CCS Influencer
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Looking to the future of coatings
CCS Influencer Shawn Morgan says instead of selling just a coating, you can sell performance over time. When we look at where roof-coating technology is heading in 2026, there are a few things we have heard about that could really shake up the industry. The biggest pushes seem to be around ...
Opening doors to new markets
CCS Influencer Shawn Morgan says diversifying your portfolio can help you connect with a wider client base. If you’re looking to stand out and expand your business beyond traditional roofing and waterproofing, there are a lot of coating applications to consider. Some tie directly into your existing building envelope work, while ...
Out-care the competition
CCS Influencer Shawn Morgan says that being the contractor that’s trusted, specialized and responsive is what keeps you competitive. When the market is full of private equity group buy-outs, mergers and acquisitions, it can feel like the bigger roofing companies have all the advantages. But honestly, that’s also where a privately ...
Stay ahead of the curve
CCS Influencer Shawn Morgan says that association, manufacturers, events and suppliers are all great resources for contractors trying to keep up with industry developments. Every month, we reach out to industry leaders and experts (our CCS Influencers) to get their insights on ways that contractors in the coatings world can level ...
Building trust through warranties and maintenance
CCS Influencer Shawn Morgan says contractors can build trust with building owners by combining warranties with maintenance programs. As contractors, we can really build trust with building owners by combining our warranties with maintenance programs. First, it gives owners peace of mind. Manufacturer warranties cover the roof or building envelope ...
Equipping your sales team to spot restoration opportunities
CCS Influencer Shawn Morgan says that a well-trained sales team isn’t just selling a service... they’re helping building owners protect their investments. Training a sales team to spot restoration opportunities for the building envelope, including roofing, and communicate them effectively to building owners comes down to a mix of knowledge, hands-on ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
If you're using AI in your business, it's important to do it the right way...
CCS Influencer Shawn Morgan says AI should assist, not replace, human expertise. Be upfront about AI. Let your customers and employees know where and how AI is being used. If AI is helping with things like material selection or project estimates, make sure those decisions can be easily explained in plain ...
Tips for managing your cash flow
CCS Influencer Shawn Morgan says staying proactive and flexible can keep your business steady throughout the year. Managing cash flow as a roofing contractor, especially during the slower winter months, is crucial. With a little planning and some smart strategies, you can keep things running smoothly all year. By staying proactive ...
UP TO THE MINUTE
