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Shawn Morgan - CCS Influencer
Explaining coatings rather than just selling them
CCS Influencer Shawn Morgan shares insight into helping skeptical business owners understand what coatings can do for their projects. Selling roof coating systems to skeptics isn’t about pushing product…It’s about lowering their risk and helping them rethink how they view their roof. Most skepticism comes from a past failure, a bad ...
The market is not as simple as coatings versus single-ply
CCS Influencer Shawn Morgan says the best approach to any roof is diagnosing first and prescribing second. The conversation of coatings versus single-ply has gotten a lot more nuanced over the past few years. It’s not as simple as “coatings are cheaper” and “replacement is expensive.” Markets have shifted, labor dynamics ...
Engineering coatings like membranes
CCS Influencer Shawn Morgan says that, as the industry shifts from traditional single-ply membranes to roof coatings, one of the biggest changes is how they’re specified and tested. I’ve been getting this question a lot lately…How roof coatings are starting to function less like “maintenance products” and more like full roofing ...
The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers
Industry leaders share insights on the trends and challenges shaping the coatings industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®. On a monthly basis, Influencers contribute expert perspectives on the issues driving ...
Setting your coatings projects up for success
CCS Influencer Shawn Morgan says if we treat coatings as a system, not just a product, you will be able to keep your jobs profitable in 2026. Roof coating work can be very profitable, but only when your jobs are set up to succeed from the start. A lot of the ...
10 insights from our 2025 Influencers
By Emma Peterson. This year, our influencers shared countless insights and advice that helped professionals across the country. Here at CoatingsCoffeeShop® (CCS) we are always looking for ways to elevate and support coating professionals across the industry. One of the ways we do that is through our Influencer Program. ...
Looking to the future of coatings
CCS Influencer Shawn Morgan says instead of selling just a coating, you can sell performance over time. When we look at where roof-coating technology is heading in 2026, there are a few things we have heard about that could really shake up the industry. The biggest pushes seem to be around ...
Opening doors to new markets
CCS Influencer Shawn Morgan says diversifying your portfolio can help you connect with a wider client base. If you’re looking to stand out and expand your business beyond traditional roofing and waterproofing, there are a lot of coating applications to consider. Some tie directly into your existing building envelope work, while ...
Out-care the competition
CCS Influencer Shawn Morgan says that being the contractor that’s trusted, specialized and responsive is what keeps you competitive. When the market is full of private equity group buy-outs, mergers and acquisitions, it can feel like the bigger roofing companies have all the advantages. But honestly, that’s also where a privately ...
Stay ahead of the curve
CCS Influencer Shawn Morgan says that association, manufacturers, events and suppliers are all great resources for contractors trying to keep up with industry developments. Every month, we reach out to industry leaders and experts (our CCS Influencers) to get their insights on ways that contractors in the coatings world can level ...
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