Getting started: How to add coatings to your product offering

CCS Influencer John Kenney says adding roof coatings to your service offerings can open up new business opportunities and provide your clients with a valuable service, but it requires some background knowledge.

In our competitive industry, roofing contractors continuously seek ways to enhance their service offerings and meet the evolving needs of their clients. One such avenue for expansion is the addition of roof coatings to their product lineup. Roof coatings extend the lifespan of roofs and offer energy efficiency and aesthetic improvements, making them an attractive option for residential and commercial properties.

The first step in incorporating roof coatings into your business is understanding the market need. A significant portion of roof replacements or restorations starts with addressing leaks. Offering a specialized solution for leak repair can be a strategic entry point for introducing coating products. This approach solves an immediate problem for the client and opens the door to a broader discussion about the long-term benefits of roof coatings.

Building a strong maintenance and repair department is also crucial. Roof coatings play an essential role in this aspect, offering a steady revenue stream and opportunities for warranty work. Adding coatings to your services can enhance your business's capability to provide comprehensive maintenance solutions, a key factor in client retention and business growth.

Investing in training and equipment is another critical step. Roof coatings require specific application techniques and knowledge about different product types. Through training, your team can acquire the skills needed to apply these coatings effectively, ensuring the best possible outcome for your clients. This may involve learning about various coating types, including elastomeric and silicone coatings, and their applications on different roof materials.

Understanding the correct application process is also vital. This includes knowledge about properly mixing and applying products to ensure they perform as intended. Each type of coating may have specific application requirements, and it's essential to follow these guidelines to ensure the longevity and effectiveness of the coating.

Before offering commercial roof coatings, it's important to understand their pros and cons. Different coatings provide various benefits, such as UV protection, water resistance and energy efficiency. However, they also come with limitations, depending on the roof type, climate and other factors. A thorough understanding of these factors will enable you to advise clients accurately and make informed decisions about the coatings you offer.

Lastly, consider the types and ages of the roofs typically encountered in your business. Certain coatings are better suited for specific roof types and conditions. For instance, older roofs might benefit more from certain coatings offering enhanced flexibility and adhesion. Understanding these nuances will help you recommend the most suitable coatings for each project, thereby ensuring customer satisfaction and the longevity of your work.

In conclusion, adding roof coatings to your service offerings can open up new business opportunities and provide your clients with a valuable service. It requires an understanding of the market, investment in training and equipment, knowledge of application techniques and an awareness of the advantages and limitations of various coating types. By mastering these aspects, you can position your roofing business as a versatile and comprehensive service provider ready to meet the diverse needs of your clients.