The shift toward roof restoration solutions

By Jenny Yu. 

Industry experts discuss how increased awareness and tight labor markets are driving a shift toward coating restoration systems. 

Roof coating restoration is gaining momentum as building owners and specifiers look for cost-effective, less disruptive ways to extend roof life. In a recent episode of CoatingsCast™, industry experts from KARNAK and Clarity Roof Consulting discussed how accessibility to information and evolving project expectations are driving this trend. 

According to Chris Huettig of KARNAK, demand for coating systems is increasingly influenced by more informed building owners. “It’s driven from the top down,” he said. “Building owners are more educated and have questions that they’re bringing to specifiers.” That shift is leading many to consider restoration over replacement, particularly when evaluating cost, speed and business disruption. Coating systems can often be installed faster and with smaller crews, making them an attractive option in a tight labor market. 

Dan King of Clarity Roof Consulting agreed, acknowledging a broader change in how roofs are viewed. “There's more information percolating,” he said. “There’s been a change in looking at your roof as just a cost item to seeing it as an asset.” That mindset encourages more strategic decision-making, where restoration can offer long-term value when aligned with building performance goals. 

From the specifier side, Dan emphasized the importance of being a trusted partner for property owners to achieve a successful joint outcome. “In our role, we have really been able to open conversations based on trust with our clients,” Dan stated. “We work transparently, we build that trust and we breed success. Then, you can start to look at the value of different solutions. If you don't have that shared knowledge, you end up being more risk averse.” 

The panelists also highlighted the importance of collaboration and access to reliable information when navigating codes, regulations and system selection. “There's subject matter expertise held in manufacturing,” Dan said. “We go to fire marshals, we go to code officials, SPRI, RCMA, NRCA, RoofersCoffeeShop®. I find the ICC codes library really helpful.” Establishing relationships with these industry staples and leveraging the available resources help contractors and specifiers stay informed and deliver quality, compliant projects.  

As labor constraints persist and owners seek greater return on investment, coating restoration is positioned as a practical solution that balances performance, efficiency and cost. 

Read the first article in this series, Listen to the full podcast or Watch the recording to learn more about how to meet evolving project demands with coating restorations.