Why manufacturer-led training matters

CCS Influencer Shawn Morgan says training directly from a manufacturer helps contractors stand out, build trust and ensure long-term performance.

We have found that manufacturer-led training is probably the most important training for us to do when it comes to roof coatings. These systems really come down to how well they are installed. It’s not just rolling on material…no matter the manufacturer. Our success depends on prep work, weather conditions, application rates, details and making sure the manufacturer’s process is followed from start to finish. A quality product can still fail if it’s not installed correctly. 

That’s why training directly from the manufacturer makes such a difference. They know exactly how their system is designed to perform, what works best over different roof types and where installers typically run into trouble. 

It also protects everyone when it comes to warranties. Manufacturers have very specific requirements around things like surface prep, moisture conditions, mil thickness, reinforcement and inspections. Having our crews trained by the manufacturer helps make sure that all of this is done correctly, which avoids problems later if there happens to be a warranty claim. 

Probably the biggest value is avoiding mistakes before they happen. Most issues with roof coatings are not because the product failed; it’s usually tied to poor prep, applying material over moisture, missing details or not hitting the required mil thickness. Training with the manufacturer helps crews understand these common mistakes and how to avoid them. 

It also gives our customers (building owners, consultants or specifiers) more confidence in our company. When they know we have been trained and approved by the manufacturer, it reinforces that they’re not just buying a roof coating, they’re getting a complete roofing system installed by people who know what they are doing. 

As roof coatings continue to grow in the market, this kind of training becomes even more important. It helps contractors stand out, builds trust and makes sure the system performs the way everyone expects it to over the long haul.