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Sherwin-Williams Coil Coatings
The do’s and don'ts of AI
CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...
From 1977 to 2025 and from RCI to IIBEC
By Emma Peterson. Learn how the consulting sector of the industry has grown and changed over the years. While at the 2025 International Institute of Building Envelope Consultants (IIBEC) Convention, The Coffee Shops™ hosted a soundstage! Sponsored by IB Roof Systems, we invited dozens of professionals to chat with us about the ...
What makes cool roofs so cool?
By Emma Peterson. Lauren Rogers of Sherwin-Williams shares cool roof coating basics and benefits. As energy costs rise and climate change continues to raise concerns about the planet, cool roof coatings have been developed as an innovative construction solution. These coatings are designed with advanced materials and pigments that allow ...
Innovative solutions for urban heat
By Jessica Bravo. Exploring the impact of cool coatings on people, planet and profit. In this Read, Listen, Watch (RLW)®, host Heidi J. Ellsworth sits down with Lauren Rogers, the sustainability manager at Sherwin Williams, to discuss the transformative potential of cool coatings in combating urban heat islands and ...
Fabral adds high-performance paint system, 17 New colors for metal roof and wall panel line
Fabral launches 21 new color options from Sherwin-Williams. Premier metal post-frame materials manufacturer Fabral Metal Wall and Roof Systems has introduced its new Sherwin-Williams® WeatherXL™ color lineup, offering a more robust finish in 21 colors for wall and roof panels. A two-coat, silicone-modified polyester (SMP) coating, Sherwin-Williams WeatherXL delivers durability and endurance ...
Sherwin-Williams Roofing Solutions has something for everyone
By Emma Peterson. Learn a bit about the background of each of the Sherwin-Williams' Roofing Solutions brands to know what coating is best for you. This last March, the International Institute of Building Enclosure Consultants (IIBEC) hosted their International Convention and Trade Show in Phoenix, Arizona. The convention, which spanned ...
Sherwin-Williams Coil Coatings releases new collection of printed metal coatings
Derived from nature, new prints and 30 colorways developed to inspire design and building professionals. The Coil Coatings division of Sherwin-Williams has released a collection of printed metal coatings colorways, Emulate, for product and design professionals. The collection derives inspiration from mimicking the beauty of nature and aims to bring an ...
Inspection insights for your commercial business
By Dani Sheehan. Understand how to use inspections not only to build business but to mitigate risk for your commercial roofing installations and waterproofing applications. While not the most exciting part of the job, inspections can act as an extremely valuable source of information on a roof. In a recent ...
Five decades of success and excellence
By Dani Sheehan. Celebrate Geocel’s product evolution and commitment to innovation in the roofing industry. Celebrating 50 years of excellence this year, Geocel stands as a testament to innovation, quality and unwavering commitment to customer satisfaction. Since its inception in 1974, Geocel has evolved into a leading provider of ...
The Benefits of Cool Roofs and Siding
By Anna Lockhart. Industry experts gathered to discuss the importance of sustainable product use in cool roofs and sidings. Here’s what they had to say. Over the last decade, Sherwin-Williams has dedicated time and resources into developing sustainable products. Recently, Heidi J. Ellsworth sat down with Alex Nicol, R&D ...
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