Stay ahead of the curve, one step at a time

CCS Influencer Joe Sorrentino says leveraging tech advancements can give your roofing company the upper hand. 

New roofing technology is changing the roofing industry, creating new possibilities for roofing contractors willing to embrace new tools. The U.S. roofing industry was worth almost $27.5 billion in 2023, yet 80% of contractors fail within the first few years. Leveraging tech advancements can give your roofing company the upper hand and outcompete the companies stuck using older tools. 

A few cutting-edge advancements in roofing technology include: 

• Smart roofs that alert homeowners to small issues before they become big problems. 
• 3D printing technology that lets roofers make custom parts and prototypes. 
• Solar roofs that support sustainability initiatives and cut down on electricity bills. 

As Lance Bachmann, owner of LB Capital Group, says, “Technology is your friend. If you want to scale a great business, bring technology into it, and you see your business scale – and when someone’s coming in to buy your company, that technology validates everything you’re saying." 

New technology can also help you: 

• Achieve high-quality results: Technology helps you finish roofing projects with greater accuracy and precision, resulting in a more polished final result. 
• Increase profits: When you use technology for roofing estimates, you'll reduce waste and adhere to your target profit margins. 
• Stay safe: Robotics can help roofers reduce the time they spend on the roof and stay safe on the job. 

Attend roofing trade shows in your area to stay current with the latest roofing technology. Talking to other roofing professionals is one of the best ways to gauge what new technology really performs in the field. Follow podcasts and the RoofersCoffeeShop® network of industry trends and topics. 

Many people cling to the adage, “If it ain’t broke, don’t fix it.” But the truth is, everything changes all the time. It’s better to stay ahead of the curve than suddenly find you’re falling behind. 

The most important rule for adopting new technology is to take it one step at a time. Rent new tools, test out software to see what works and decide where to invest. 

Dealing with change can be challenging, but it’s a small price to pay to stay current. If you don’t, you’ll miss out on the efficiency gains already driving value for your competitors. 

When you use technology for roofing estimates, you'll reduce waste and adhere to your target profit margins.